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From the South – naked

While flipping through a "Tages-Anzeiger" from the 1. In September 1984, one finds a striking number of travel advertisements. While some of the advertised destinations are now the most popular, there are also a few Surprises.

travel trends

were High in the course, 35 years ago, apparently, trips to the Costa Brava, and Rimini. To Mediterranean destinations and the Spanish Islands. While the preferences appear to have in the city not changed – even today, Berlin, Lisbon and Vienna are still very popular – surprised the listing of the "Maestral travel" a bit. Lucerne travel providers advertises "Nude in Winter".

"Nude in Winter": This travel Agency hired 35 years ago to customers.

That on 1. September was primary promoted with southern destinations, however, is understandable: They hoped to short-term bookings for the autumn holiday.

"In the South is still summer!" – the need for sun and warmth has not changed.


Many of the advertisers from the year 1984, are no longer active today. Providers such as SSR travel, Imholz travel, Pronto, travel, winter, Halder, or smaller players such as Franco must or Activa are completely disappeared from the market, or were bought up. Other brands, such as, for example, Kuoni or Marti, are still important players in the travel market. Even if, in the case of Kuoni, the owner has changed.

"New! Holiday in Villa!", the offer of the self-declared holiday booster Kuoni.


In the ongoing climate debate, you often hear that flying has become too cheap (). A look at the prices of 1984 shows that flying today is much cheaper than in the past. So a flight to Lisbon on the Imholz-ad of 1984 from 395 Swiss francs, which today would correspond to about 600 francs. Direct flights to the Portuguese metropolis of today, but already from approx. 120 francs available. Also impressive is the example of Berlin. While you could book in 1984 with a flight of 320 Swiss francs (adjusted for inflation, 490 Swiss francs), pay for bargain-hunters today, some of which are less than 100 Swiss francs for the flight.

"interesting, optional excursion program" offers Imholz, travel assistance included!


what is Striking is not only the content but the sheer volume of the listings. Numerous travel providers are competing for the favor of the reader. From the listings shrinkage in the online age, the print media, in 1984, seem to feel nothing.

Created: 05.11.2019, 20:48 PM

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