Fredrik Strage: the Glamour is so perfect that I no longer feel guilty

An ice cream truck has collided with a sockervaddsvagn. Candy canes, fruit tarts, and candies are scattered on the street, the pink gas sizzling out of the engine and the soft serve ice cream flows into the gutter. Ariana Grande, who watched the collision from a pavement café, take a leap up on the car and spraying her perfume over the accident.

Advertising may popprinsessans young fans to buy her perfume ”Sweet like candy” has become a huge success. The sales of other kändisdofter, however, has waned in recent years. In the summer published the Cosmopolitan article ”The death of the celebrity perfume”, who said that we no longer need to buy the odors, to feel the intimacy to our idols – the need is met instead of the stars Instagramkonton. But so far, it is the artists left in the taxfreeshoppen. Britney Spears ”Curious”, which started nollnolltalets boom of popodörer, is still a bestseller.

any craving for perfumes. But I see that gucci's new advertisement for the fragrance ”Guilty”. It shows Lana Del Rey Jared Leto (actor and lead singer of 30 Seconds to Mars), who rolls a shopping cart through a supermarket, have a picnic in a cemetery, goes on the beauty salon, relaxing in a london hotel room, and dances in a laundromat (they are so lucky that they did not note the tiger that sneaks past).

the Couple's clothes look to be sewn in the end of the sixties (she wears a green trouser suit, he in a burgundy suit). Cutting is simple and the stage design is reminiscent of nittiotalsfilmen ”Natural born killers”. The black and white images of a rattlesnake in the desert, the diner where a faded waitress pours the up coffee and the scene where they are running red Cadillac while the scenery rolls by on a projection screen in the background, which is taken from Oliver Stone seriemördarsatir. Nittiotalsvibbarna is enhanced by Courtney Love plays the antiquated waitress.

After seeing the advertisement five times, I would not have gucci's perfume. I must have it.

As the soundtrack to the one-minute long film has Gucci opted for ”The swag”, an instrumental song from 1958 by the guitarist Link Wray with in January and beat, cracked acoustic guitar and tickling rockabillyslinga. ”The swag” was the b-side to the more well-known ”Rumble”, played in ”Pulp fiction” (where Link Wray was the only artist that had two songs). No one (not even Poison Ivy of The Cramps) played so perfect rock riffs, Link Wray.

five times, I would not have gucci's perfume. I must have it. And when I was ordering the ”Guilty”, I feel a tad guilty. In my youth snorted I ate collaborations between clothing brands and rockstars. Now I react just the opposite: Lana makes Gucci more interesting, and their logo has become a kind of seal of approval on his coat. Do I make the ”Popkulturens death"”Natalia Kazmierska and Martin Aagård named a kapitalistkritisk book in the last year (where they mention gucci's punk leather jacket for 18 to 600 dollars)?

Gucci has on the other hand, had a high popkulturell status ever since their log appeared on the cover of hiphopduon Eric B & Rakims album ”Follow the leader” 30 years ago. And with the new movie concerning the brand's electric director Alessandro Michele together a retrococktail that feels as delreysk as Del Rey herself. The glamour is so perfect that I start humming a chorus of rapper 2Chainz: ”When I die, bury me inside the Gucci store.”

this is not to say that I am more svårflörtad than Ariana Grande's fans. If Lana Del Rey said that Lidl was a cool store, I would probably consider myself to be buried there also.

Read also the Fredrik Strage: ”Chronicles is the only thing that gives me performance anxiety.”