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E. T. advertises now for the Internet

Annoying Advent complacent? Then a short look at E. T., who is now in a four-minute Spot for the American Internet and cable TV provider Xfinity as a pre-Christmas night-character in advertising, appearance is enough. This is not a sequel or a re-adjustment as in the case of other eighties classics ("Ghostbusters"). the Steven Spielberg movie character in the 1982 experiences a product-oriented Mini-sequel and a Mini-Best-of at the same time.

And it looks like this: After the initial cries of two suburban kids (the back of a snow man hervorlug the end of E. T. is wrong with a) it comes to the embrace with the now adult Elliott who is again played by Henry Thomas. "My son, ah, my family," stammers the father of a family and shows what has gathered around him. But it doesn't take long until the Kids with their BMX bikes back in front of the moon cycle, where E. T. is sitting once again in the basket. Legendary film scenes to be professionally dimmed recycled insignificance down.

"Reconnect for the Holidays" is the advertising slogan, where's the boy to explain to the alien the Internet. The movement of the hand, with which he does this reminds, of course, more of a head shot than to Overwhelm. And after a Christmas dinner that consists only of salad and sweets will be imposed on the poor E. T., a Virtual-Reality glasses on him with an aggressive "Jurassic Park,"critter anröhrt.

E. T. and the Product-Placement

But, but, Mr. Spielberg! They had not promised time that you didn't want to see your own movie creations in other works, which is why they held this contract? Stupid, then, when the Hollywood Studio, Universal, which produced at the time, "E. T.", and the advertisers Internet and cable provider is Xfinity now belong to the same mega-Corporation (Comcast). Appropriate synergies – they say the still? – were there for the Christmas advertising strategists too tempting. And also Spielberg for the screenplay and the visual effects is to have actually given Inputs.

Now, one may argue that the fairy tale movie of 1982 was not the innocence of the country, Pardon of the suburbs. Let us remember: when it comes to Product Placement was "E. T." leading the way, not to say pushy – from BMX-wheels up to the Reese's Pieces candies. So one could say that the withered Stranger has not lost his sense of free return the innocence. The essence of the Glühfinger is now part of one of the three test Mash-ups have become, since it is Christmas.

The advertising clip with E. T. source: Xfinity

Created: 04.12.2019, 15:55 PM

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