When Hansen Is in the future to make the chocolatey covered vanilla ice cream Eskimo ice cream, it will be under a new name.
the Ice switches namely, the name to O'Paya, writes Hansen, Is in a press release.
the change is decided by the fourth generation in the Danish ice-family, when 'We live in a new time, where there is a good and healthy focus on minorities and inequality. There are cast new light on what we we call each other and how product names can reflect an old and a more unenlightened time,' they write in a press release.
With the name O'Paya ice will be named after the cocoa beans from Nicaragua, which chokoladeovertrækket is made of.
Hansen's Ice cream also has a popsicle that goes under the name of Kongo. Though it can also decline to be a product name from an 'old and the more unenlightened time', however, there is a good explanation on why it is not changing its name.
- It makes sense, we have done so much to find cocoa seeds from the Congo. We know all the way from the farm to the table. It is perhaps a story we haven't been good enough to tell, but it's about the raw materials. Just like with the O'Paya, tells the ice cream-his brother Anders Eibye Hansen Extra Magazine.
Eskimo ice cream is a ice that has been around for years, and similar variants of other companies goes under several names with the same sound.
As Frisko, who are doing a Big Eskimo. Ekstra Bladet has spoken with Frisko, holding fast to the name, while the Eskimo Pies from the u.s. Dreyer's Grand Ice Cream changes name at the end is 2020 - they have otherwise been called Eskimo Pies since the 1920's.
as soon As the warehouse is emptied, to Eskimo-ice at Hansen's Ice cream in the future be called O'Paya. Photo: Ole Steen
To Eskimo Pies change the name one could read in the Extra Leaf in the month of June. The article read Hansen's Ice cream-the brothers Rasmus and Anders also.
So like Dreyer's Grand Ice Cream now recognize is name as a derogatory against the inuit and the other indigenous people from the arctic regions, assesses the Hansen's Ice cream also, that Eskimo-ice may be perceived as derogatory.
It says in the dictionary
Including the stands the meaning of the word 'eskimo', as it is in The Danish dictionary:
'person belonging to one of the original asian people that inhabit the arctic regions in Greenland, Nordcanada, Alaska, and northeastern Siberia LANGUAGE can be offensive, while the term inuit is now preferred by these peoples rather than eskimo'
Source: The Danish dictionaryShow more Close
Despite the traditions it's simply the time that the ice changes its name.
- For us it is last summer with Eskimo-ice. It is sad. But now that there is thrown the light over the word 'eskimo', we can see that it is not entirely unproblematic to use the word, " says Anders Eibye Hansen and continues:
- We are curious as to how people react to it. One can be blamed for the fact that it is a genuflection to political correctness. But you can just look up in the dictionary, and then you can see that it is perceived as a derogatory indictment of the indigenous arctic people.
You must, however, wait to get a hold of O'Paya-ice. Hansen's Ice cream should just use the last packaging, the back of the Eskimo-ice, before the same is in the new clothes hit the stores.
- It's all about, we think it seems crazy to throw out the packaging, when we have the lying on the warehouse. Ice has been called the Eskimo for many years, so we think, we can wait a little bit, " says Anders Eibye Hansen.
Ekstra Bladet has tried to get a comment from Unilever, which is behind the Danish ice cream brand Frisko, to hear if they will still stick in the Big Eskimoen but they have not returned.