– It is not surprising that Donald Trump continued is the most publicized person in the Swedish media. He creates conflict, expresses itself in a way that politicians rarely do, and convey their opinions on Twitter, often in the heat of the moment. Everything with him is remarkable. He knows exactly how he will create the headlines and attention, and succeed very good with it, " says Ioanna Lokebratt, media analyst at Retriever.
Also last year, Donald Trump the most publicized person in the Swedish editorial media. Despite the fact that there are more than 60,000 articles fewer about him, Trump is still on his first. In second place, with just over half as big an impact, as will Stefan Löfven. In comparison with 2017 has been published 5.500 more articles and news about the prime minister during this year.
" It is very surprising to Stefan Löfven not have appeared more in the media. We usually see much larger increases for the leaders of the party, and, in particular, for the prime minister, during the election year. The previous two valåren, the increase has fallen more than 20 per cent, this year, the prime minister's attention with barely seven per cent, " says Ioanna Lokebratt.
characteristic of the Swedish media coverage during the year. It can be clearly seen when Ulf Kristersson, Annie Lööf and Jimmie Åkesson has high placement on the list and the attention of the media around them has increased significantly from last year.
– It is a much more even spread between the main party leaders than in previous years, partly explained by the ongoing formation of the government. But also during the entire electoral campaign got the other leaders of the party far more attention than in the past election year. Stefan Löfven is the leader whose attention has increased the least, " says Ioanna Lokebratt.