"Anna Andersson: Maybe is authenticity overrated in entertainment"
"This is a kulturartikel which is a part of Aftonbladet's opinionsjournalistik."
"Despite the fact that I am 48 years old and have no children so have not Dolly Style passed me completely by, in any case not as phenomenon. Three happy girls in pastel wigs, and singing the happy songs – ”Hello hi!” and seems to have a loyal fanbase among children between approximately six and ten years. It is no secret that all the members have been replaced, in some cases several times, since the band was created in 2015. When the last Saturday participated in Melodifestivalen for the third time, it was not the same Holly, Dolly and Molly, who was with the first time four years ago."
"That bands are created to serve commercial rather than artistic reasons is nothing new, you will do well in mind, for example, The Monkees or the Spice Girls. The new approach is more in it as soon as possible frejdiga sincerity of purpose as the band's creator, Emma Nors and Palle Hammarlund, shows in the documentary ”Dolly Style-factory” (SVT Play). ”I think of the Dolly Style like McDonalds,” says Smelt, which has plans to launch several parallel Dolly Styles in different countries – a German, a Spanish, a French ... "
"To be compared with a McFeast is of course not fun for the girls in the wigs and the documentary tells a few of those who stopped how brutal it feels to actually be completely interchangeable. It is understandable, at the same time as a crass person can conclude that it is a part of the concept – individuality has no place in it."
"If it is easy to understand the creators, it is more interesting how the audience works. In Dolly Styles cases, they are as I said very young – the one that started to like the group for 2015 has perhaps moved on and cares not about what Holly is now. The music sounds as it should and the visual expression is that it has been from the beginning – is it at all relevant to talk about authenticity? Can you talk about the imitation, if it creates genuine feelings?"
"Or so is predictability underestimated also in music. It is hardly just the young children who go to a concert and want everything to hear and to look like it's always been done."
"It's hard to shake the feeling that Dolly Style is the future in the entertainment industry, perfect framslipade to conquer the new generations. Or maybe just a stop on the road, of course, will robotics and AI affect the entertainment. A robot would not be sorry when she will be replaced – and even less tell you about it in a documentary."