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Dispute between TV and Print : Where to land the advertising money?

the language Comes to advertising, experts often know quite quickly, when, how and where advertising is best repealed. This is a dispute about the importance an

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Dispute between TV and Print : Where to land the advertising money?

the language Comes to advertising, experts often know quite quickly, when, how and where advertising is best repealed. This is a dispute about the importance and share of Print and TV on the big advertising pie is inflamed shows, not least because advertisers advertise your own services. Elke Schneider banger and Uwe Esser have overdone it however, something. The heads of the ARD-advertising subsidiary, AS&S were so intoxicated by the Successes of the past year in which the revenues of the TV and Radio advertising of the ARD stations has grown against the trend in the industry, once again, that they could not resist a side-swipe to the print competition. "Radio and television also benefit from the problems of the Newspapers," said Elke Schneider banger in an Interview with the magazine "horizon". And your colleague Uwe Esser added that "the quality of the print itself was to discuss the decision of the media".

the Comments from the AS&S heads, it was a return carriage in the direction of Hamburg. Rainer Esser, the managing Director of the Zeit publishing group can also be with the development of its advertising revenue, which remained 2018 against the Trend in the print area, stable, satisfied. The "time" is not the last time "profiteer of declining TV advertising," said Rainer Esser, "horizon" and added: "In the case of the customer saying, it looks like there really: that the ranges of steady break – in stable high prices."

to each other instead of Against each other

One who does not appreciate the value of the dispute, says Ulrich Wilhelm, Director General of the Bavarian broadcasting company, Chairman of the ARD. He is an advocate for the quality of the media, holds back nothing from vain sham battles, and whistled the ARD-recruiter immediately.

in fact, TV fight channel and print media in the distribution of the advertising cake with the same problems. The revenue move in the direction of Online advertising. The market researchers from Nielsen show for 2018 in the case of the investment in television advertising stagnant 15.3 billion euros, newspaper advertising grew by a half percent to 4.9 billion euros. The global advertising market, the market researchers of Zenith. According to their calculations, the global investment in the Internet will grow advertising at 205 billion dollars (equivalent to 182 billion euros), a Plus of 13 percent. Thus, the advertising of Online and Mobile is for the first time about the classic television. The share of Internet advertising in total advertising expenditure is estimated for 2019 to 36.9 percent (by 2016: 34 percent), the for TV to 32.6 percent (2016: 35.5 percent), for Print according to the study, 12.7% (2016: 16.7 percent). A Change Of Paradigm. This year, the advertising industry will invest according to the market researchers, for the first time more in the digital sector than in traditional media. The lion's share goes to Google, Amazon and Facebook. If TV and Print, an argument currently about the best places for advertising, you should not let the Internet perhaps.

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Joachim Huber

"time,"CEO Rainer Esser is as the ARD-Chairman, Ulrich Wilhelm, at any rate in order to compensate for this. "As a quality medium ,ARD the time is close'. Probably a lot closer than the private channels, whose range is weak is actually strong,“ he says of his Interview with the AS&S – and thus makes the next barrel.

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