In the trendy New York second hand store Beacon's Closet is one of the socks. Normally this is a slow period in January. But this year, hundreds of people dragged suddenly filled Ikea bags and a suitcase with rejected clothes. "Every day we get thousands of clothes," says the shop Manager to the CNN.
Similar scenes since the beginning of January in other cities of the United States, how American media reports: In Chicago, a book got a second-hand bookshop in a week as many books as you would see in a month. In Washington, the nonprofit organization Goodwill reported a increase of 66 percent. In San Francisco a second employee of donors, thanking the sorted items reported before you submit it.
Kondoing will recognize as a mass phenomenon
Informed immediately: Behind this strange behaviour of the Miste of put-and-everything-is-better philosophy, by Marie Kondo. The Japanese has triggered with her best-selling "Magic Cleaning" already a few years ago a Hype around clean up and Dispose of it. Currently, the "kondoing" seems to extend even a mass phenomenon. To blame is to large Parts of the streaming service Netflix, at exactly the right time, namely at the beginning of the year, when the willingness to Change is still constant, the series of "tidying up with Marie Kondo" has launched.
The Japanese Ordnungsfee helps in the series of clean-up willing families to fold their T-Shirts and socks, but all the stuff that makes you happy, throw it away. Or to give even better or to donate. This comes in the consumer room for his overwhelming Western learning seems well. Kondos Followers on Instagram. since the Start of the series anyway, tripled to the current level of 2.2 million, and the Brockis in America, but also in Australia and in England can save yourself from donations barely
More donations for the salvation army
In Switzerland, where the Netflix series also provides a talking point, is the Ausmist effect of moderate. The Bärner second about gets to the end of December and beginning of January, more and more Were donated as otherwise in the course of the year. "This time, this wave started earlier and lasted longer than in previous years," says Roland Hegnauer, head of the Bärner is complete. How much is due to the Netflix series, or the clean-up trend in General, he cannot estimate. It is clear, however: "In the last half of the year the donations have increased, the tendency, especially in the case of clothes, household articles and electrical appliances."
The Brocken houses the salvation army, recorded in January also more donations than in the previous years. "Some people have even mentioned that you have to muck out now systematically", says Markus Baumann, Deputy head of the salvation army is complete. The Trend towards minimalism and sustainability have enhanced the Image of chunks of Stuben clear. "The frequency in our 19 branches has increased in the last four years, because the people resources want to live. At the same time, however, we get even more donations than in the past."
dresses can be faster thrown
In the case of Texaid, Switzerland's largest textile recycling companies. no detailed Figures on the amount collected this January "A comparison of the annual quantities of the last three years, they have remained stable," says the media is responsible for Rachel Ziegler. So apparently no Kondo effect. However, In the last 17 years, the amount collected has risen by around 10'000 tons. Currently, the means 36'000 tons of used clothing per year, and 65 percent are sold as second-hand goods, the Rest is processed into rags or burned.
"people buy more clothes and throw them away faster," said Martin Böschen, CEO of Texaid, in a recent Interview. Fast Fashion is offices for Boulder and old clothes collectors, however, is not necessarily a blessing. "The quality of seconhand goods have been worse, because the quality of the new material is dropped", so Böschen.
The "Magic Cleaning" as Marie Kondo, is your Everything-better philosophy is called, will mitigate this Trend. For the Individual, it may be liberating, material baggage. But since the "magic stop". Because the dropped stuff will disappear like magic. Much of it ends up in the trash, and what can actually be re-used, in turn stimulates the mood of the consumers. Who wants to stand out with an individual life style, is now in Second-hand shops and even more stuff – in addition to the billions of tons of new products coming onto the market every year.
Created: 08.02.2019, 19:58 PM