Arte-documentary about Amazon : Amazon is watching you

To the beginning of the Briton David Carr-Brown, following on from his recently televised documentary film over the Silicon Valley, the open secret of the Online Department store: Amazon customers are so satisfied, as it shows the Smile in the logo. This has led to a shift in the forces in the market.

Earlier, a logistics expert, manufacturers in a position of power, later the retailers. Thanks to Amazon, the customer is now in control. Katherine Mangu-Ward, senior editor at "Reason", a magazine for "free spirits and free markets," praises the emancipatory potential of the large group. For a working mom who maintains a family and a small child, the "want to have a mermaid costume with a pink tail", Amazon is a blessing. The criticism, which destroy the online giant, the retail, the publicist does not apply.

Behind the Scenes of the logistics system, which allows this customer satisfaction, the Welfare of the employees is secondary. The documentary looks Auslieferern over the shoulder, are not employed and social security contributions, self-paid. Each order you must call with an App, the your way to and from work by clocks and monitors.

this evaluation of data is reached, the documentation for the core theme, the has been problematized mainly in the case of Google or Facebook. In order to optimize the satisfaction of the buyer, will be evaluated all of the steps, the active customers in the network.

This ensures the business success, which is enhanced by the continuous expansion of the product range, which now extends to the much-acclaimed streaming series: "When we won the Golden Globe," said Amazon boss Jeff Bezos on the recognition of the in-house series production of "The Marvelous Mrs. Maisel", "helped, of course, to sell more shoes". The evaluation of the resulting data volumes is carried out by Amazon Web Service. Its services are also rented out.

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Not only are the Film and series offering from Netflix to Amazon computers stored. Already the mixing company what the recently broadcast of the ARD-documentary "omnipotence Amazon" to recalled, data analysis for the face recognition in the police investigation. The Book store has expanded to a private news service. Amazon is watching you. The Problem is another. Thanks to Tax loopholes, according to the Tenor of the documentary, paid Amazon no taxes for the infrastructure. Amazon pays hardly anything for the renewal of the road network, which was built by taxpayers ' money and the group is large.

"The unstoppable rise of Amazon", on Arte, Tuesday, 20: 15,