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Acquisition of Gimlet and Anchor : Spotify wants to change the Podcast market

Spotify is stepping up its activities in the Podcast area. On Wednesday, Daniel Ek, the founder and head of the Swedish Audio streaming service, announced the Acquisition of the two Podcasting company Gimlet and Anchor. Podcasts are, for some time now in a growth phase, also journalistic Podcast formats are becoming more and more popular.

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From Gimlet, among other things, the Podcast "Homecoming", on the Basis of the same name Amazon-Prime-series was with Julia Roberts in the main role. With the Software of Anchor Podcasts on Smartphones. Alone in the fourth quarter of 2018, Ek, so 15 billion Podcast were created-hours. "Gimlet, and Anchor will enable us to become the leading platform for Podcast developers around the world and the leading producer of Podcasts", according to the Spotify CEO. It wants to concentrate Spotify for Podcasts, just as before at music curation and adaptation of the content. As Spotify announced on Wednesday that the Streaming Service now 207 million active users, of which 96 million Premium subscribers.

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