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A small Acquisition with a big impact

The message sounds very unimpressive: The international music multi Live Nation takes over the Swiss concert Agency in Mainland, which is annually organized in the whole of Switzerland, hundreds of concerts and international artists for the Open Air Gampel or the Showcase Festival M4Music Bay. On the supplied press photos, all the beams Involved in the trade in order to bet, you say that it is thanks to this cooperation, would be possible to get more international top artist in Switzerland, and that the passion of the local organizer team will strengthen the increasing influence of Live Nation in Switzerland.

Everything fine? You can tell the story of this Acquisition is also different. Live Nation is the largest live music company in the world and is expanding globally. The company not only sends artists, such as Madonna or U2, through the stages of this world, it is also, worldwide, the hottest Clubs and Festivals of fascia. Evil tongues speak of a star bucks of the music industry.

in Addition, the antitrust authority of the United States in 2010, has approved, in spite of the large concerns in the promoter scene, the merger between Live Nation and the largest ticket provider Ticketmaster. The objection, the marriage could reduce competition in the Live-sector, was beaten with flowery words in the Wind: "It is enough air and sun is tinted light in the room to be for strong contenders to take root and flourish", it's from the Obama administration.

Independent pressure

Today, the air is thin for an independent concert promoter in the United States. 80% of online Tickets sold – a business without risk and big expense to run about Live Nation and its partners. The company charged fees that make the ticket prices massively. Already claims have been smashed, according to the company needs – because of their market dominant position.

If the company Live Nation, which is already involved in the Open Air Frauenfeld, merged with a Swiss concert provider, then it does so for two reasons: you want to intervene more heavily in the Swiss concert market, and you want to establish, as it has announced that in 2017, your ticket system Ticketmaster in Switzerland. For the music consumer will not change, probably a lot.

Behind the Scenes of the musical major events it is, however, rumblings. Live Nation has to this Fusion is the possibility to organize themselves in Switzerland concerts. The big Stars that Live Nation an exclusive contract, is likely to be for other tour operators are hardly more available. The work of the independent Festival or concert promoter, Switzerland is likely to be a bit more complicated. (Editorial Tamedia)

Created: 11.12.2018, 18:05 PM

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