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335 minutes per day : seniors save the TV

the traditional TV, it is Possible that the best-functioning social program in Germany. The Numbers from Media Control to the average viewing time per day show an unbroken Trend to more and more TV time for people over the age of 65 years: 287 minutes in the year 2005 there was an increase of 335 minutes in the year 2018. 335 minutes of mean per capita five hours and 35 minutes TV – apparently a job that can fill the day to a large extent. If you look at the daily TV usage in the German between 50 and 64 years of age, is also to be noted there is an enhanced contribution over the period between 2005 and 2018: Of 267 it went up to 297 minutes.

the Plus are irritating Figures in the viewing time already. In each target group younger than 50 years, the use of drops. What is true in the case of the Germans between 40 and 49 years is still relatively moderate – a decrease of six minutes on a daily basis 217 minutes –, in the Younger for the television station threatening proportions. At the top of the 14 - to 19-Year-old, who halved their daily TV consumption with a decrease of 109 minutes (2005) to 64 minutes in the year 2018, almost. The main reasons are to be found in the increased attention for Netflix, Amazon & co. The industry service meedia.de cited in this connection, the view time Report of the ProSiebenSat1-marketer, that in the case of the 14 - to 29-Year-old Online Videos via Youtube and Streams the linear TV in a few years as the number one in the moving image is likely to be replaced.

the older, the more television. The younger they are, the little graphic: Gitta Pieper-Meyer

Cutting the use of the younger numbers with the values of the older TV viewers, the programme makers can be reassured to some extent. The average viewing time of all Germans from the age of three is 2018 at 217 minutes per day, in comparison with 2005 an increase of six minutes compared with 2015, a decrease of six minutes.

Means: Only the older audiences ensures a certain level of stability. And because Germany is getting older – the number of over 65-Year-old has grown to 2018 to 16,52 million (2005 15,12 million), conversely, has dropped the group, for example, of the 14 - to 19-Year – old 5.19 (2005) to the current level of 4,82 million, will be able to hold the growing volume of elderly households in the entire service at a high level.

but The effects are already noticeable. Not only is the ARD-third act in their programme schemes to be conservative until it solidifies, the special offer for seniors – health magazine! – will still grow. What will also shape the main programs of ARD and ZDF. They really are no youth programmes, on the contrary, younger viewers may feel almost locked out.

the offers of the private channels, entirely suitable for a younger audience made the "rescue" for traditional TV? Visible are the channel groups ProSiebenSat1 with satellite have advanced 1 Gold and RTL with RTL plus their targeting to the Elderly. You need to also, the fall in the total use hits you, the need to Fund their programs using advertising revenue. More and more viewers say under the age of 50 the Medium of Adieu, then, television is as a medium of advertising less attractive. The result of falling advertising prices and crumbling sales.

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it is clear that The broadcasters have found on the suspended viewing time away from the young and the Old are still no convincing answers. And the ARD and the ZDF have convincing arguments ready for when the young the sense and justice of the broadcasting fee questions. In other words: In the German television, the German society is no longer formed.

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