Staying in shape and cultivating your image is a trend that has taken over the world in the last decade. With gyms opening in every city throughout the world and companies looking to profit from the huge fitness and health industry, clients have a broader range than ever when it comes to fitness options. This fight for market share has created a competitive market place for the increasingly high number of personal trainers and instructors that do not dispose of the correct resources to compete and offer their clients an adapted solution. Throughout this article we will look at fitness trends and companies that have found ways to captivate clients and allow small structures and fitness professionals to provide their clients with the same quality fitness experience as their big structured counterparts.
When discussing the topic of how to reach your health goals the term of fitness management is one that is often used by fitness professionals. By creating a plan on a dietary level and a fitness program, fitness management provides people with a tailored program that will allow them to reach their objectives. It is no secret that a rigorous training program and a strict diet are the main factors that contribute to a visible and lasting change in health. However, the term is also used to evoke the management of businesses, particularly for small fitness instructors that need to manage their businesses. This has proven to be difficult for many fitness professionals as they are specialized in the fitness services they provide but struggle to manage the financial and business aspects that are key to their success.
Fitness professionals all over the world are having an increasingly difficult time captivating an audience and finding ways of creating a loyal customer base that will ensure them the financial stability they need to carry on with their passion. In the fitness market the move towards group fitness has constituted one of the biggest trends of the last decade. Even though the majority of people still go to gyms to workout, more and more sign up for classes and these group fitness sessions are gradually moving away from gyms to public or private areas where personal trainers and instructors are giving classes. The challenge for instructors entering the competitive market of group classes is to find a way of reaching clients and offering them a simple way to book as they can in other industries through a booking system linked to scheduling software.
The majority of professionals that are looking to build a career on their own in the fitness industry have struggled competing with big fitness firms that offer their clients a simple way of booking classes. In this highly competitive industry it is no longer possible to simply advertise services on social media as the clients have grown accustomed to bigger firms offering them a more modern service package. Thankfully, companies like GymCatch have created a modern solution to this problem. By creating revolutionary fitness instructor software, GymCatch has found a way of centralizing all the tools that personal trainers need to provide their clients with a clear booking system and payment platform ultimately enabling them to create and increase customer loyalty. By using the platform’s intuitive scheduling software as well as their payment processor, fitness professionals will be able to organize their calendars, receive payments as well as report their earnings in order to focus on their true passion for fitness and health.
More than ever, clients are sensitive to a business’ presence on social media. In order to maintain and reach clients it is a key that fitness professionals engage their customers and understand how effective their strategies are. Thanks to the group fitness management software instructors can now track their following and get an instant picture of their financial health in order to make better, data driven decisions to ensure their long term financial viability. Furthermore, these platforms enable fitness professionals to offer their clients the possibility to join live video classes. With the recent outbreak of COVID 19, it is more than ever important that clients be able to access online classes in order to respect distancing rules. Furthermore, it is important for fitness professionals to be able to pursue their activity regardless of restrictions in order to maintain their long term financial viability.
Thankfully due to new affordable fitness instructor software with easy setup, small scale operations can now benefit from the advantages of simple and intuitive booking systems that was previously only available by big corporations. Small, independent fitness professionals can now manage their classes in a professional way by offering their clients a simple modern experience that will also benefit them in centralizing their operations and providing them with analytics that will enable them to pilot their businesses.