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Room Mate: the splendor and decline of former Olympic rider Kike Sarasola's chain

Room Mate, the chain of former Olympic jockey and businessman Kike Sarasola, has gone from growing like wildfire and being an example of a fresh and innovative brand to facing liquidation, with a divided shareholding and pressing debt problems.

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Room Mate: the splendor and decline of former Olympic rider Kike Sarasola's chain

Room Mate, the chain of former Olympic jockey and businessman Kike Sarasola, has gone from growing like wildfire and being an example of a fresh and innovative brand to facing liquidation, with a divided shareholding and pressing debt problems.

Few would have suspected before the Covid crisis that Room Mate, the glittering hotel chain of popular businessman Enrique Sarasola, would face bankruptcy and the possibility of ending up in the hands of a 'hedge fund' to guarantee

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