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"Ikea wants to keep prices as low as possible despite inflation"

The chief executive of the Swedish group warns of cost and supply tensions, and is committed to omnichannel and new store models.

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"Ikea wants to keep prices as low as possible despite inflation"

The chief executive of the Swedish group warns of cost and supply tensions, and is committed to omnichannel and new store models.

The Swedish furniture and interior design giant Ikea is struggling to overcome a new and complex scenario, marked by inflationary pressures, increases in the cost of raw materials, disruptions in supply chains and uncertainty.

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