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Survey Hints at Growing Interest in Gaming Subscriptions

The global video gaming industry is going from strength to strength at the moment, with research by Newzoo predicting that it will generate revenues of $159.3 billion in 2020 alone. Incredibly, it is also anticipated that the figure will go beyond $200 billion by 2023.

However, while there is no denying that the sector is doing well, it is still an area where many changes are taking place. For instance, the way that people choose to access titles seems to be evolving, with a new study putting a spotlight on subscription-related trends.

Source: Pixabay

Key findings

Earlier this month, Gamesindustry.biz reported on a study by Simon-Kucher & Partners. The research provided plenty of insight into gaming subscriptions, with a key finding being that more than a third of gamers are already making use of them.

Looking at trends across the globe, the report outlined how the concept had really broken through in India and Indonesia, while 20 percent of gamers in the US were actively paying for a subscription. It was also revealed that eight out of ten of those with a subscription had some level of interest in signing up for more than one service at a time. Nine percent stated they were already using several services, while 71 percent said they were interested in taking the step.

Under one roof

Such findings suggest that gamers may be getting used to the idea of accessing all of their gaming content under a single domain, rather than buying games on a title-by-title basis.

This might be something they have got used to doing in other areas, as the trend has had a major influence on the entertainment industry as a whole recently. For example, many people now choose to subscribe to Netflix to watch shows including The Crown and Stranger Things. The platform has had massive success as a result, with its website stating that it has 193 million paid memberships in place across more than 190 countries.

The idea of buying albums individually is also becoming a thing of the past due to streaming services, with Spotify and others offering music from a range of artists under one roof. Spotify itself states on its website that it had 138 million subscribers as of the end of June, while it is home to more than 60 million tracks. Similar trends can be seen in the online gambling world too, with VSO online casino reviews detailing how it has become common for sites to offer a whole host of different games on their domains. These might include slots, table games, live casino experiences, and many other options. Sites such as this have become popular as they organize the overwhelming levels of content available, giving customers the best options most suited to their needs.

A new approach

The results of the Simon-Kucher & Partners report are particularly pertinent as they come at a time when some very significant players are looking to get involved in subscription-based gaming services.

Google Stadia arguably led the way with the current trend of offering cloud-based gaming for a regular subscription, while Microsoft recently followed suit by providing similar possibilities to those who are signed up to its Xbox Game Pass Ultimate service. At the end of September, Amazon also revealed that US customers could now request early access to its new Luna cloud gaming service. The system will allow players to enjoy titles across Fire TV, PC, Mac, and mobile devices.

It is worth noting that some big names are already involved in the world of gaming subscriptions, with Apple for instance offering its Arcade service for a monthly fee. The official site details how the platform offers unlimited, ad-free access to more than 100 games, while the titles can be played both online or off.

An intriguing future

So, while the gaming industry is in a good place at present, the future of the sector looks like it could be very intriguing indeed. Will subscription services end up being the primary way that many of us access our favorite titles? And could cloud gaming also hold the key to how such matters develop?

There are clearly some interesting times ahead and it will be fascinating to see how everything ultimately unfolds. But, with subscriptions being so integral to other parts of our lives, it would not be a surprise to see them become a major part of gaming too.

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