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Snoop Dogg to join Def Jam label as Tactical Adviser

Def Jam declared Monday that recently created role for its iconic rapper"enables (Snoop) to work upon the tag's executive group and artist roster."

Snoop Dogg, 49, will be located in Los Angeles and will report to UMG CEO and Chairman Lucian Grainge in Addition to Jeffrey Harleston, Def Jam's interim chairman and CEO.

Snoop Dogg released his debut record almost 30 decades before, and has had a successful run as. He has sold 30 million records worldwide, made 16 Grammy nominations and topped the charts with various hits, from"Gin and Juice" into"Drop It Like It's Hot."

He emerged in the West Coast about the gangster rap scene, with songs Created by Dr. Dre and released on Suge Knight's Death Row Records. He has turned into a multi-format entertainer, and it has appeared in many movies, established companies and is a media personality, even making an Emmy nomination along with Martha Stewart at 2017 for"Martha & Snoop's Potluck Dinner Party." He has also published gospel and reggae records.

"I've had the pleasure knowing and working with Snoop Dogg for at least 20 decades. Does Snoop know what is necessary to be a successful performer, he's among the very creative, entrepreneurial and strategic individuals I know. Snoop has a real passion for the tag and the civilization, and we're excited to have Snoop combine the Def Jam Family," Harleston explained.

Grainge added that he is enthusiastic that Snoop is"bringing his deep business expertise, strong connections, boundless creativity and infectious vitality to Def Jam."

Def Jam has been among the very seminal hip-hop labels because its origin in'80s. Jay-Z served as president of the tag from 2004 to 2007.

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