Antena 3 is confirmed to have changed viewer habits: It won the season (14% share) which began in September 2021. This was the first time Antena 3 had won this season. It was the most watched television program in nine of the ten month of the course. Atresmedia consolidated the trend it started to record last summer, increasing its audience by half an point and becoming the fastest growing. Telecinco, which has a 13.2% audience share, is happy to be ranked second in the ranking. This compares to the previous period. According to data from Barlovento Comunicacion, Telecinco had a significant decrease of up to two percentage points. This is the channel's worst brand of share' since its inception.
Antena 3's success is due to its strength in two key times slots that bring together the most viewers on the small screen, after-dinner (or 'primetime'). Jorge Fernandez presents the veteran contest "La roulette de la suerte" at noon on Atresmedia. The program still leads in the category of eating every day, despite the fact that it has been around for a while. It was at or above the psychological barrier of 20% in May (21% and 1,743,000), which is its 12-year-old monthly record.
It also concluded one of its most successful seasons, "Pasapalabra", the king contests. In May, it set a new monthly record for its highest-rated season with an average of 23.7% audience share and 2,217,000 viewers. This was just twelve points ahead of Telecinco's immediate competitor, "It's already eight". Antena 3's first place in primetime is secured by the Vicente Valles news show and 'El hormiguero.
Antena 3's numerical results were also improved by the performance of Turkish serials Tierra Amarga' and Infiel, which took 'Salvame’ its evening hegemony and 'Infiel, the most viewed fiction of all TV stations. The episode with the most viewed episode was September 5, with 2,357,000 viewers and 18.1%. In news, Antena3 Noticias' won in all editions (19.5%) against Informativos Telecinco (13.5% and 1,652,000), and the?Telediarios’ of La 1 (10.5% and 1,309,000).
Telecinco is the other side of this coin. It has recorded its historic minimum for the season. He held this first place for over a decade. Mediaset's second place is due to several factors. These include the fall of 'Salvame", the decline in audience for formats like 'Survivors' and 'Secret Story', as well as the failure in the slot before the Pedro Piqueras News. They are working with the group to strengthen their programming for the new course. New formats will be required to replace 'Ya son o'clock' which was withdrawn due to low audience and 'Viva la vida'. Yes, El programa de Ana Rosa continues to be strong in the morning, even though its main presenter is ill.
La Sexta (6.4%) and Cuatro (5.2%) both decreased their data in the lower portion of the table with drops of three and one tenth, respectively. 2. for its part, increases to 3%.