Twinning is winning: why do parents dress like their children?

Style Parents and children, who crack the same look: it is no longer an exception. There are even clothing brands that matching outfits on the market. But how can that be? Why is ‘twinning actually winning?

A mother and her daughter in the same pink glitterrok. You had this duo in the past on the street are encountered, would you agree with your eyes rolled. “How childish”, you thought you might even secretly. But in the meantime we find such identical garments is not idiot, on the contrary. It is even omnipresent in the streets and on social media.

As the fashion label Edited today the new Mommy & Me collection is launched. As the name already reveals, is this line from the exact same trendy pieces for mama and her daughter. Think of lilac shirts, beige jumpsuits or a T-shirt with leopard print.

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Edited, of course, is but one of the many brands on the twinning-cart jumps. Previously gave CKS, Kenzo and even designer labels like Gucci and Dolce & Gabbana all the good example. Does a question arise: why are these matching outfits so popular?

“Children and parents are looking for a deeper connection with each other, and that manifests itself in all sorts of ways. So even through clothing. In that respect, it is not a new phenomenon, but the expression of an existing principle,” said Hendrik Slabbinck, professor of personality psychology. and marketing earlier in The Morning.

See you, your spouse and your children in the evening right around in the same Woody-pyjamas? That is also perfectly okay, says Slabbinck. For one family, matching outfits, an expression of a positive, close-knit band, in others this is not the case. After all, it's mainly children 2 to 8 years old that their parents want to copy. Adolescents are rarely able to jump to as two drops of water on their mother or father to appear.

Forever young

According to gedragsbioloog Mark Nelissen is there something else going on. Some people want to be there now once and forever young look. Admit: a 35-year-old woman with an adapter skirt or regenboogjurk looks a bit ridiculous. But does the daughter? It is the best cute. “A lot of women foster the desire to forever stay young. Certainly with those who have a youthful print to choose, it would be the desire to not grow up to be, may play a role”, explains the gedragsbioloog.

See you sitting to take your wardrobe to match that of your son or daughter? We were looking for some Belgian brands that the twinning trend to follow.

1. Elle & Rapha

Valerie Verbeeck is the proud mother of twin daughters Gabrielle and Raphaelle. The two girls brought her to a private line on the market: Elle & Rapha. Which consists of matching sweatshirts which are available in different colors and with various quotes as " magic mommy vibes’, ‘magic sis vibes’, ‘mini magic vibes’ or ‘magic daddy vibes’. Cute!

More info can be found on the website.