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Today on tv: Curvy Barbie came into the shops – crisis consultant to help
Barbie's shape change, to prepare for was a separate ”war room training”.Melanie Kircher collects Barbie dolls.

Barbie-documentary on Tiny Shoulders: Barbie 60 years is mandatory to watch for every plastic doll fan active, but is content for many more.

director Andrea Blaugrund Nevins follow the cameras behind the scenes, how Project Dawn, i.e. the Process dawn to be implemented. This is one of the Mattel toy company show launches and Barbie a great makeover for 57 years.

What is it? Barbie got in 2016, three new body type: small, long and kurvikkaan. Many fears, particularly associated with the latter on the market. Is the world ready? Or is Mattel after all too late?

Kurvikkaan Barbie (middle) clothes underwear goes again just a few days before the announcement. Old is considered to be epätrendikkäänä. Yle

Risks to be aware of and try to prepare the best possible way. One way is immortalized in the documentary. Dolls of the demonstration while waiting for Mattel to organize a "war room exercise". It takes you point by point through what after the disclosure of the worst that could happen. Exercise drag crisis consultant David Krejci in .

– Some people want to beat you, he's paving the way.

– we Try to ensure that things do not get out of hand in the news, on Twitter and Facebook – and not in any other channels related to the launch.

Barbie was launched at the New York toy fair 60 years ago in march. Since then many things have changed, among them barbie's body and the value of the world. Yle

what is Clear is that now is really the case. Escape horror is not far off when speech rises to the Time magazine for the upcoming cover. The field of practice, it is considered to be hiding the release time.

– What if the cover is controversial? Mattelilla to take care of.

something Else to worry about is enough to always react to the speed of said intentional misrepresentations. No one elättelekään hopes for a rosy reception.

the going gets crazy, and we should help and comfort each other. So we get everything done, brand director Evelyn mazzocca, too statement.

the Tiny Shoulders: Barbie 60 years today, Themed & Fem: 20.02.

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