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The Achille Lauro higher and higher: appointed creative director of Elektra Records. But Sony Music is not
The rise of the Achille Lauro does not stop: after the success of sanremo, the roman singer has been appointed chief creative director of Elektra Records/Warner Music Italy, becoming the first artist in Italy to have a creative role in a music company multinational. Elektra is a label legendary which has brought to light, and accompanied in the history of the music stars of the calibre of AC/DC, Queen, The Doors, in addition to new artists including Christina Perri, Kaleo, Panic! At the disco, Tones and The and twenty one pilots. But, on the road that will become a virtuoso artist, the first Italian to have a creative role in a music company multinational, there is a problem. And even small.

the Achille Lauro "has an exclusive contract with Sony Music for each publication record," recalls the record label with which, in October 2017, Laurel signed a contract. But, at least at the moment, this does not seem to be a problem for the artist.

"I Find similarities between the birth of this label and my first steps in the music industry, when, as the founders of Elektra Records, I have invested my life savings in the production of my album. The 'k' in the name was added to the label to that of the character of Greek mythology, back in my new agency, MK3, whose name is inspired by the three 'k' Greek indicate thunderbolts (keravnoús kai keravnoús). By this time my activity record will feed into Elektra Records, and I think this is one of the biggest achievements for an artist of the Italian music scene in recent years", says Lauro De Marinis, this is the real name of the artist, class of 1990, with its two tracks I do not care, and Rolls Royce has given a strong impulse to the last two editions of the Sanremo Festival. "From this moment on," adds Lauro - my record will feed into Elektra Records, and I think this is one of the biggest achievements for an artist of the Italian music scene in recent years".

"the Achille Lauro is an atypical artist in the panorama of Italian - adds Marco Alboni, president and Ceo of Warner Music Italy - his creativity and his artistic production and refer to a new model in the music industry. Since our first few meetings, we understood that at the core of our partnership would go in the direction of the development of new projects together under the imprint Elektra Records, Warner Music Italy". It remains now to see if Sony Music will take countermeasures, and what will be.

"The Republic will fight always in defense of the freedom of information, to its readers and to all those who have at heart the principles of democracy and civil coexistence"

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