Perspective: the Miss Usa contest, a silent funeral

Finland to bury more and more often to the deceased, whose funeral will not achieve any of the grieving relatives. So it looks fair also Miss Finland competition, write a newspaper Mikko Räsänen.Missi, you are as beautiful as ever. The audience not only no longer interested. Inka Soveri

I Read years ago a touching blog post. In North Karelia, working the priests tell me, how constantly are becoming more common such funeral, which will not achieve a single one concerned. The priest performed the dead's blessings of the alone. No one is around to grieve, and no one will miss.

Now in that same situation, it is Miss Finland competition. Its time the current is over. The funeral has been celebrated this year, and no mourners to be seen.

Miss Finland -institutions decline has been rapid, which I'm entertainment journalist followed first hand for 20 years. Yet the millennium the first decade of the Miss Finland finalists, the announcement was in the tabloids for the joy of the day. While the finalists put the cover of the magazine or tabloids, I was able to trust that the next day the newspaper sold worthily. The race interest to the public.

Miss Usa contest was even then the critical debate and reform was required. I too have an entertainment journalist, writing those articles, I have been once, Miss Finland finals judge, and I was already worried about the race of the future.

miss ikeisari Eino Tasting toppuutella concern. He said he learned that as long as the press fill the stands and follow the beauty queens to the grindstone, not race have anything to worry about.

Tasting the comment was probably true. At that time, the media have seats. Ten years ago I was the entertainment reporter the Miss Finland tour misses the trip in 1.5 weeks at a time. And I wasn't the only one. Missibussin in the back seat sat many of the entertainment media reporters and photographers. All the twists and turns were reported accurately.

That is ten years and everything has changed.

This year Miss Finland finalists went country tour without a nationwide media interest. In previous years the media has left en masse, even according to Turkey, where the finalists always leave a description of the trip.

Now interest in beauty queens was faded so non-existent that the trip went according to one weekly magazine. The reason is obvious. Missijutuilla no longer sell the magazines, and the online world offers a real-time statistics tell unmerciful truth that beauty queens are just no longer interested in the audience as a decade ago.

the race to the attractiveness of the collapse is also reflected in its broadcasting expenditure. In time, the race was traditionally on MTV and gathered a million audiences. Interest calculated at MTV gave up on the program and it was transferred to the fourth. Viewership was still handsome, but four had understood that the interest of beauty queens is fading. The Miss Usa contest began to be used as a lever to Four other programs to promote. Was seen as confusing inserts, where Kaisa Liski (real estate queen Kaisa) taught misseille apartment sales, Sikke Sumari (MasterChef Usa) kitchen skills and Jutta Gustafsberg (Jutta and-a-half year super diet) exercise.

Ultimately, Four give up the Miss Finland puristettuaan it last juices, and the competition moved another notch to the smallest of the channel, i.e. TV5. There race downhill materialized outright crisis. The popularity of the decline appears there, namely that the whole competition was no longer the last year to find a title sponsor, which the euro missisirkusta run would be.

to save as an angel I finally found Jethro Rostedt , who agreed to the race sponsor at the last moment, only a few days before the finalists to be published. IL:no data according to Jethro pay up to 30 000 euros, by the power of the race, was exported as agreed through.

it Was terrible when they lacked a sponsor. I think about three minutes and decided to leave. I'm a traditional boy-and yes, the Miss Usa competition, you need to be, Jethro justification at the time the sponsor of the india Sevens. So it was apparently more of charity than of his company in terms of useful visibility.

coverage of the level in the behind-the-scenes worries of money or popularity count would not display. Therefore, many of the surprise was, when also TV5 out of the race just one year after. Channels may not realize that disaster was avoided only Jethro's kindness. The following year the risk was no longer taken.

Miss Finland contest of popularity and the valuation is therefore based on the fact that the race track so the media and the public. Media interest has faded gradually during the time and this year will see the final public collapse, when the race moved ViaFree-online-tv-channel.

TV5:ts, and in time millions of audiences gathered the competition gathered no 295 000 spectators, but ViaFreellä viewership plummeted so low that the ratings have not even been published, although the evening leaves the company numerous times for them to ask. Let's talk perhaps thousands, at most a few tens of thousands of viewers. Many IL-TV's online videos collected by considerably higher ratings. And this Miss Usa competition has gone. In time, Finland's largest and most prestigious missifinaalin is now just one online video among others.

Something about the race of the non-existent watch the number of tell Twitter. Just look at sometimes, what happens on Twitter for example, the Finnish eurovision song contest qualifier. There will be hundreds and hundreds of posts on the topic, when viewers tell their opinions of the race of the authors. Miss Finland -during the finals on Twitter was published just about 10 written on the subject. Those mainly wondering was poorly functioning transmission or how missihype is dead, when no one even seems to know that the entire race will be held.

no One no longer interested.

Self was there was nothing wrong. the Alina Voronkova was this year's finalists probably the best Miss Finland. He even brought involuntarily extra visibility hiipuneelle race, when you win after racist somekirjoittelun target just because his parents are from Russia.

Missibuumin recovery agent from one somekohun but of course it wasn't. Perhaps the final straw could have been the surprise success of the Miss Universe competition, but it didn't show up again. Is not become more than 20 years. And hardly will in the future either, because the Miss Finland contest of the attraction has fallen so low, that when in Finland, sometimes the growth of Miss Universe at the level of the word ready beauty, is for him to provide a better bus to get on in life than participating in the Miss Finland contest.

Entertainment reporter and missifanina change, of course, annoying. But then I was annoyed, in time, Uuno turhapuro -films end, the Commodore 64 kills, Big Brother ending, the one series the end of old Fall Tune -race of the termination and the fact that the digital camera during print image will do used too rarely.

the World is changing and some things remain in the past. Remember so fondly the good old Miss Finland competition.

the Newly elected Miss Finland Alina Voronkova evening magazine interview. Matti Matikainen