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Penalty for violating advertising rules in the ‘How Will I Say this?’
TV VTM will receive a fine of 7,500 euros because of the television station business communications in the program ‘How Shall I Say?’ is not clearly recognizable. That made the Flemish Regulator for the Media (VRM) Tuesday known.

According to the VRM connect the content of a movie during a commercial of “How Will I Say this?” seamlessly with the program, and that is too confusing for the viewer. According to the Flemish media decree should not. Television advertising must be clearly identifiable and should be distinguished from editorial content. The VRM decided that, having regard to the seriousness of the infringement and the large viewing range, an administrative fine of 7,500 euros.

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