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at the Beginning of this week came to Nike in Paris along with more than 40 of the world's best female athletes to 14 national tenuetjes for the world cup women's football this summer in France to reveal, and to new collaborations with female champions in the sport to bring attention.
“We believe that this summer is a turning point for the growth of women's football,” says Nike Inc. Chairman, President and CEO, Mark Parker. “And our larger ambition is to get that energy and that enthusiasm to extend to all sports. We want to give our support to competitive athletes to continue to invest in the next generation and more specific product for women to deliver”.
To that promise, they now all out with various initiatives:
Sports clubs and athletes to supportParis announced Nike a new 3-year partnership with UEFA Women's Football. As an official partner of the Nike the wedstrijdballeverancier for UEFA Women's competitions, and supports the brand Together #weplaystrong initiative: that is, the 5-year plan by UEFA to football as the leading female team sport in Europe.
But also in addition to women's football grants Nike support to sports programs and organizations. In the basketball work the sports brand, for example, along with the WNBA, FIBA and the Chinese Basketbalbond to the vrouwenspel to grow. In the meantime, Nike at the college level, along with more than 200 universities in the U.S. to more than 25,000 female athletes in more sports to support.
- do they also on a smaller scaleParis works Nike together with Sport dans la Ville to female coaches to lead and girls the necessary access to the sport that they choose, from football to boxing. Global Nike together with Women Win and Gurls Talk to female coaches to support the next generation of girls to inspire them to be active. Further, they test a program to make products such as the Nike Pro-Hijab and Nike's Classic Sports Bra to provide to girls in need through schools and community partners worldwide.
