'Just Do It'-the slogan is one of the reklamehistoriens most famous and successful.
As the comment for the violent race riots that the UNITED states is going through in the aftermath of the african-american George Floyd's death, alters, Nike is now the slogan from 'Just Do It' to 'Don't Do It' - that is, from the 'Just do it' to 'Do it'.
'Just Do It'-the slogan was conceived in 1988 and is today one of the world's best known. Pr photo
In a video explaining the company supposed with the change:
'don't pretend that there is not a problem in America. Don't ignore racism. Don't accept that life is being taken from us. Don't find excuses. Don't believe that it does not concern you. Don't sit back and be quiet'.
It is not the first time, sportsmærket has interfered in a controversial debate about race in the UNITED states.
In 2018 - as part of the 30-year anniversary of 'Just Do It'-slogan - published Nike a commercial with NFL player Colin Kaepernick,
He had been known for some matches in 2016, the not - as is tradition - to stand up under afsyngelsen of the national anthem.
Sportsstjernen Colin Kaepernick on a kæmpereklame for Nike. Photo: AP
Some times he was sitting on the bench, but chose to be on the field at the side of the teammates, however, kneeling instead of standing.
He explained that he could not pay tribute to the american flag, because for him symbolizes a nation that oppresses its minorities.
'Just Do It'-the slogan is to find a myriad of Nike products, from headbands to sports BRAS. Pr photo