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Mambo salentino, the Antitrust authority investigates the catchphrase of the summer: surreptitious advertising in this video
"Mambo salentino", we have a problem. The Antitrust authority has opened an investigation on the presence of commercial products in the music video of the summer hit of Alessandra Amoroso and Boomdabash. The hit of the singers from puglia was declared the summer hit and the video has been seen by over 75 million people. The problem would be the presence of clear references to a brand of beer in the video clip, without that being explained the commercial purpose. "In the past few months - said the president of the Unc Massimiliano Dona - these music videos have attracted our attention for the presence of commercial products clearly seen on the scene, but without any indication to the business. Specifically, it is of the brand and products Birra Peroni". Under investigation of the Authorities, there is also another music video, the one of Fabio Rovazzi "Without thoughts", released by Loredana Bertè, and J-Ax.

"At this point, all that remains is to await the outcome of the proceedings, hoping that this time, if verified irregularities, arrive early penalties to put points to this phenomenon with the influencer marketing is likely to deliver to consumers a large amount of advertising, without their knowledge," concludes the lawyer Gives. © Reproduction reserved
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