In anticipation of the april 15 launch of HBO's three-part campaign ‘#ForTheThrone’. The most important part of this is the search for the six Iron Thrones, who are spread all over the world. On the website www.forthethrone.com you will find videos that have a 360°-view of the first throne, somewhere, in a forest. A timer shows how long the fans have yet to ascend to the throne. When the location is found, or the time expires, a movie about the second throne.
in Addition, calls HBO her American fans to ‘bleed' for the throne. “Westeros has gebloed for the Throne. Now it is your turn. Show your dedication and courage and give blood. Donate today and save a life”, there is to read on the website.” The action works HBO along with the American Red Cross. Who blood or platelets are going to give a chance to a weekend trip to the world premiere of ‘Game of Thrones’ to win, along with exclusive t-shirts and stickers.
As the last part of the campaign, reworked 18 artists parts of the show.