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Darude is not interested in New music competition, the ratings plummeted: we Hoped for more
The new music competition, the ratings were the worst ever. Darude tell me, what is his special memories Sandstorm-song.

Daruden representation of the song of Tel Aviv, the Eurovision song contest was selected on Saturday with the New music competition in Turku. The transmission opportunity is not interested in spectators, because the FOUNDATION can't even fit TV2 20 viewed program among the establishment's measurement.

TV2 20:th most watched programme was the skiing world cup combined of the hill, by the average number of viewers a show day was 358 000 pairs of eyes. FOUNDATION:the exact viewership is not known, but in any case it was less than 358 000 viewers, which is a historic low.

Sebastian Rejman and Darude represent Finland in Tel Aviv at the Eurovision song contest Look Away song. Roni Journal

Last year, the invited artist Sarah Wave antics FOUNDATION in followed 730 000 spectators, this year Darudea about half of less.

–of Course we hoped for more viewers, broadcasting creative content director Ville Vilén said the evening paper and remind the same, how Saturday is a very competitive situation.

FOUNDATION:no with at the same time TV1:coming from athletics hall-EM, MTV3 of a news leak, and four of The Wall English-quiz program.

Yet in the 2010 eurovision song contest qualifier followed by an average of over a million viewers. A year later, 2011, viisukarsintaa look no further 659 000 spectators. After the numbers have been strong in the decline.

FOUNDATION to change?

Yle rejected the traditional eurovision song contest qualification concept and in 2012 it introduced a New music competition. The first New music competition gathered 452 000 spectators.

after the program ratings are before this year, moved to 423 000 and last year 730 000 between. This year can therefore talk about the actual breakdown.

–Keep in mind that television viewing habits have changed, especially what younger viewers is all about. I'm not worried that the FOUNDATION would reach the audience. Programs look at different instruments, at different times, and the program's overall uptime is difficult to assess at this stage, Vilén continue.

Yle figuring now, what is the New music competition is the future. Excluded is not, that its concept would change, that the future artist was not necessarily a Wave or Daruden the style of the invited artists.

–If we continue to invite artists on the line, should the artist be significant. If one is not found, we thought about other options. We do not expect Tel Aviv, but we make decisions before then.

voters and the international jury selected the landslide Daruden and Sebastian Rejman representation of the song Look Away.

Eurovision song contest held in Israel in Tel Aviv in may.

Yle creative content director Ville Vilén to emphasize tv viewing habits have changed. MAURI RATILAINEN / AOP
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