In July 2020, Verizon Media handled roughly 2.23 billion online search queries in the United States, and market leader Google 12.18 billion search queries. In total, around 62 per cent of the U.S. desktop search queries were accounted for by Google.
Whether it's looking up answers to random questions like "why do we celebrate Halloween?" to buying queries such as "nearest gift store" or "designer apparel," consumers in the US are turning to Google to find answers.
That's why it's extremely important for your retail business to show up in search results for relevant searches. Else, you are missing out on a lot of customers. Contrary to popular notion, Search Engine Optimization is not just for online businesses. Even if you are a retailer in the US who does business primarily through a brick and mortar store, you can still leverage SEO to put your store on the internet and drive traffic to your location.
If you are unsure about what SEO tactics can be beneficial for your retail business in the US, let the experts from the best SEO firm in the USA help you devise the right strategies. Here are some vital steps that will help you build a presence in the top search engines:
Attract Local Shoppers
According to statistics, 46 per cent of product searches begin on Google. Therefore if you want your business to show up when people undertake relevant searches (like ''toy shop near me'' or ''best clothing boutique in Dallas”), it's essential to get listed on online directories. Set up a Google listing, verify your business, and complete your profile information with accurate details identical to what is listed on your website and other listings.
Apart from Google My Business, you can also establish a presence on other business directories and social networks like Bing, Yelp, Facebook, and more.
Use the Right SEO Tools
A top SEO firm in the USA is well-versed with expert SEO tools such as Google Search Console, keyword ranking tools, and other analytical tools to improve the efficiency of your search engine rankings. These tools can give you vital insights on which keywords are performing well, where your traffic is coming from, the most popular pages of your site and more. As a result, you can analyze what is working and add effective keywords to your webpages to drive more traffic.
Obtain High-quality Links
An essential feature of any type of SEO is directing high-quality links back to your site from another website, as it is like a vote of confidence in the search engines' eyes.
● Hold or Sponsor a Local Event – Running appealing events is a great way to connect with your local community in the US and at the same time, helps provide linking opportunities. Such events are widely covered in the media and provide more credibility, thus improving your ranking
● Create Locally Relevant Content – Invest efforts in drafting content such as - 5 best gift shops in (city name) to boost your local search rankings.
SEO is not something that you can crack overnight. Even though it takes a great deal of time and effort to get it right, the right SEO strategy can significantly improve your bottom line.
This is why many retailers in the US consider opting to hire the best local SEO firm USA for the desired results. If you plan to go this route, ensure to choose the right SEO firm to improve your SEO strategies.