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Featured economía Política Cataluña tecnología Natascha Hein

Real Madrid changes sponsorship from Audi to BMW

The white club, with the new Bernabéu on the horizon, is going to raise its cache even more for this category of sponsorships.

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Real Madrid changes sponsorship from Audi to BMW

The white club, with the new Bernabéu on the horizon, is going to raise its cache even more for this category of sponsorships. At the same time, Audi plans to reduce his presence in soccer teams to focus mainly on Bayern Munich. This conjunction of factors causes the rupture of a relationship of 19 years.

Change of sponsors at Real Madrid. Audi, one of the sponsors of the white club since 2003, will no longer be linked to the white club on July 1 and will be replaced by BMW, which will be in charge of supplying the vehicles to the first team players, according to advances Brand newspaper.

The decision seems to respond to financial reasons. The contract expires on June 30 and both Madrid and Audi have decided not to renew it after failing to reach an economic agreement in the negotiations held by the leaders of Madrid and the German brand at the end of last year. The white club, with the new Bernabéu on the horizon, is going to raise its cache even more for this category of sponsorships. At the same time, Audi plans to reduce his presence in soccer teams to focus mainly on Bayern Munich. This conjunction of factors causes the rupture of a relationship of 19 years.

Munich-based BMW also has Mini and Rolls-Royce and is Europe's leading seller of high-end cars, ahead of Audi, Lexus and Merdedes. It is also a premium sponsor of Milan and has supplied the cars to the Italian team's footballers since last year, when the German brand decided to enter the world of football as Audi did at the beginning of this century. Now, with the agreement with Real Madrid, it takes another step forward, since it will have a prominent space in the club of the 14 European Cups and in the new Bernabéu.

The decision is known on the same day that Autohero was presented as the new main sponsor of Real Madrid basketball under a three-year renewable agreement. The partnership with Europe's leading high-quality used car online store officially begins on July 1, 2022 and includes the presence of the Autohero logo on the team jerseys.

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