Technology companies are reinforced in the sports industry. The non-fungible token (NFT) fantasy sports game now reaches more than 2 million users worldwide and 250 partner sports organizations, including LaLiga, Bundesliga, and MLB.
Sorare announces the incorporation of Kylian Mbappé as an investor and as a brand ambassador player. Mbappé, a French international and World Cup winner, is considered one of the greatest talents in sport today, as well as a successful businessman, investor and philanthropist. This deal represents the player's first foray into the Web3 space and covers both Mbappé's and Sorare's shared goal of ushering in a new era of sports fandom on and off the pitch and driving positive change in the global community.
As part of the long-term agreement, Sorare will support Kylian Mbappé's philanthropic venture Inspired By KM (IBKM) to help disadvantaged youth learn about and take advantage of the opportunities presented by Web3 technology.
In addition, the company will provide training, conferences, equipment and a special diploma to the young people with whom IBKM works. It will also auction a unique Mbappé digital card, the proceeds of which will go to charity. For his part, Mbappé becomes an investor in Sorare, joining other iconic athletes who are already advisors to the firm, such as Serena Willliams, Gerard Piqué and Rio Ferdinand.
"Off the pitch, the most important thing for me is to help empower young people who may not have access to the same opportunities as others to realize their dreams and fulfill their potential. With the great opportunities presented by new technologies, I wanted to partner with with a technology brand that is ambitious and aligned with the young people whose dreams we are supporting. Sorare was a perfect fit, and Nicolas and the team's enthusiasm for football, fans and building a better and more inclusive world inspired me a lot. Can't wait to start and have a global impact with them as an ambassador player", explains Kylian Mbappé.
"Kylian Mbappé is one of the most talented and recognized athletes in sport today. He is a true icon and will undoubtedly be one of the most important figures in world football in the years to come. Like Sorare, he has an ambition limitless, moves quickly on and off the pitch, has a truly international reach and is committed to promoting positive change in the world," said Nicolas Julia, CEO and co-founder of Sorare. "We are delighted to have Kylian join Sorare. on our journey to connect millions of sports fans around the world with their favorite athletes in new and innovative ways."
Kylian Mbappé joins Sorare at a time of rapid expansion and organic growth for the company. The company, which combines NFT collectibles with fantasy sports with the goal of bringing fans closer to the game they love, has seen tremendous growth since its founding in 2018, currently reaching more than 2 million users worldwide and 250 partner sports organizations, including LaLiga, the Bundesliga, and the North American Major League Baseball (MLB). Kylian Mbappé's addition as ambassador follows the appointment of tennis star Serena Williams as advisor to the board of directors and a record $680 million Series B funding round in 2021.