This is due to the desire of shoppers to remain safe during the pandemic. The study that came up with the results said that COVID-19 created an unprecedented storm that played into Amazon's unique customer value proposition. Supermarket News predicts that Amazon's online grocery company will continue to grow. They expect sales of consumable groceries to nearly double by 2026.
CNBC has stated that shipping delays are likely to continue and they won't be easing up soon. This has led to increased demand for all online retailers. A TikTok user @rxggiv is encouraging customers to not purchase groceries from Amazon. This video features an Amazon employee sorting packages. The video's text reads: "A little advice by an Amazon employee... please stop buying beverages and food products from Amazon