Any e-commerce company searches for a famous social media platform to promote your product and boost their reach and sales. Instagram is a visual-based platform, is one of the best and most popular options to go with. With over a billion monthly users, it can be beneficial provided it is used smartly.
However, due to its ever-increasing popularity among the younger audience, Instagram has become a hot-spot for several businesses using it to market themselves and have gained huge profits.
So, here, the fittest's survival becomes practical, and hence one needs to be different and stand out to gain the desired results. And this article aims to help you with just that.
Instagram video marketing - an overview
Instagram is filled with static picture posts, and only 16.7% of all posts here are videos. However, video posts on Instagram get 21.2% more interactions than images. From an e-commerce point of view, if more videos were to be used for brand promotion, it would make the brand stand out among the fellow competitors and drive in more sales.
Therefore, video marketing can surely give you an edge over others.
Why videos over photos
With the advent of social media and the shift from text-based ads to a more visual system, Consumers go scrolling the content and don't usually give enough attention to any post. With videos, one inherently has additional time to catch the attention of a potential user. Grabbing this opportunity with engaging video content to back it up is the key.
Secondly, people remember visual information much better than their linguistic counterparts. Also, viewers keep in mind 95% video messages compared to 10% while reading it as text.
Lastly, using a video generates 1200% more shares than both images and text. Videos up to 2 minutes long receive the most engagement.
This means that the video content is just engaging and memorable and will also have more chances of resulting in the customer buying the product.
Ideas for video marketing
1. Product videos
After developing an audience, go ahead with videos that show how the products can be used, how they look, and how they are different from the others.
One can also get popular influencers to promote a product, a technique called influencer marketing. Why not try this out?
2. Live videos and QnAs
According to a study, people tend to watch live videos 3 to 4 times more than the other videos. So, posting live videos, especially QnAs, will not only guarantee better engagement and marketing opportunities but also help in the assessment of the ground-level image of the brand.
3. Time limited Offers
Offers in general, especially the time-sensitive ones, are eye-catching for the audience, giving the viewers a sense of urgency concerning the request. Also, potential shoppers shop more at sales and ongoing offers than at other times.
Advantages of video marketing
It can be held that videos are better at promoting an enterprise than any text, picture, infographics, or podcasts because of the simple reason that it is more or less a product of all these combined. Some advantages are listed below:
Adding an exciting and eye-catching thumbnail to a video helps to get more views. It doesn't have to be complicated. One can even just add the title of the video as overlay text. For this Instagram video editor, apps like videocreek can be used.
They have templates for in-feed posts, stories, and ads. Their editor can also be used to add any other overlay elements.With the Dominance of social media in the sphere of visual experiences, the average human attention span is also getting shorter. Short videos produce relatable, hard-hitting reducing efforts of making 'in-depth' video content.
83% of people watch videos with the sound turned off, so if a message needs to be communicated, captions can be used in the videos. To add subtitles, apps like video creek can be used. The style, size, and color of the font can also be adjusted to make sure it's easy to read.
While creating product videos that showcase the store products, make sure to tag the products or the links from where to buy them.
The shorter and simpler the video is, the more people will watch it. There are too many posts to watch in people's feeds. So, creating simple things may help to consume it fast before anyone loses interest.
You can add up to 10 hashtags to your Instagram posts. Hashtags can help a post be relevant and discoverable for a longer time. If that post gets views, the hashtags will help them rank on the explore page.
Not all of Instagram's features are available on the desktop. Certain things can only be done on the app. This is why the content needs to be mobile optimized for better viewership.
Now that the valuable vital points have been provided, what's left now is to take the tips that would best suit one's enterprise, along with sharpening the marketing skills, equipping oneself with the right strategy, and thinking out of the box. Creating videos will take a lot longer than picture-based content, but the final result in terms of ROI and sales will be worth it. So, get the things mentioned above right, and the sales will surely be going skyward.