Even in this modern, digital world, one object that many businessmen and professionals cannot let go of is the business card. Never underestimate the power of this small 3.5 by 2 inches rectangular block to promote your business. This is why it is critical to find reputable shops that provide business cards online to help turn your vision into reality.
An attractive business card provides enough information while catching the eye of your possible prospective contacts. Follow these rules to make sure your business card stays in your prospects' breast pocket and not in the trash bin.
Include Vital Information
As your space is limited, you need to include all the critical information. Be selective because no one has the time to read a lengthy business card. Typically, people take five seconds to skim the contents.
You have to make sure that your business card stands out with all the right information, including your name, contact details, position, address, email, company slogan, and other pertinent stuff about your business that you think needs to be included.
Make Sure It Is Easy To Read
You may be tempted to reduce the size of the font to pack in many details, but you must resist. The card must be readable and legible. You may think of using curly fonts with a lot of styling details, but note that this makes your card harder to read.
Usually, the people that you give this card just to take a quick glance, so everything must be presented well for them to digest all the information in one go.
Use White Space Effectively
Work with the existing white space of the business card to highlight your company logo. White space gives the eyes a time to rest. Apart from that, it helps draw the eyes to the areas with the text and logo.
Some recipients like to write a few notes on the business card itself to help jolt their memory when the time comes that they need to use it. Thus, white space is very critical and must be balanced with your overall design.
Hire a Professional
You may feel that you can do this all on your own, but it helps to seek the advice of a professional who studied this field. You might be surprised at the insight they give you. They may even offer suggestions that go outside the box. Aside from that, since these people are marketing professionals, they can effectively construct business cards that cater to your target audience.
Many professional stores that offer business cards online will also provide you with tips on what paper finishes will go well with your business. Marketing pros know best what other tricks are relevant to your brand like a rounded corner, punched holes, embossing, foil accents, and more.
Include a Call to Action
A call to action is an effective way to convert your recipients. You can add a short line to the bottom of the card that offers them a promo code when they visit our website. This method will make your card very memorable and generate more leads for your business.
Print Using a Professional Printer
Resist the temptation to print this card with your home laser printer because your business cards will look second-rate. If you want to leave a good lasting impression, consider using professional printers that offer various packages to meet your needs. With a professional business card, there is an impact. You also create a good impression with the recipients.
Make sure that your company is a cut above the rest by using business cards that have been made by a professional. It might cost a little bit of money, but this is an excellent investment that will give you many returns. Business cards offer value for money as they do an essential job of helping promote your business. It’s crucial to make a card that stands out so that everyone will remember to pick it up and seek you out.
Author : Alice Johnson