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Shein: this is how the Chinese online giant that challenges Zara works

In the last two years, the business of the China-based online clothing company has exploded, as has its valuation, which after the last round reaches 100,000 million dollars.

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Shein: this is how the Chinese online giant that challenges Zara works

In the last two years, the business of the China-based online clothing company has exploded, as has its valuation, which after the last round reaches 100,000 million dollars.

For months, social networks like Instagram or TikTok have been full of influencers who have proposed the same game: they try on clothes from the Chinese e-commerce store Shein and clothes from Zara and show their followers both looks with significant price increases.


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