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Shein's first 'pop up store' will open in Madrid in June

Shein chooses the Spanish city to launch its physical store for four days next month.

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Shein's first 'pop up store' will open in Madrid in June

Shein chooses the Spanish city to launch its physical store for four days next month.

The Chinese company bases its business model exclusively on online sales, reaching more than 150 countries, but since 2018, Shein has opted for the physical store format through temporary spaces, the so-called 'pop up stores'.


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