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Questions to Ask Yourself Before Opening a Supplement Business

The supplement industry is growing rapidly, and there is plenty of space for new businesses to thrive. However, there are many things to consider before opening a supplement business that you need to think about in order to start and grow a successful business. Creating a business plan will allow you to work out all the details of your proposed business before investing financially in the idea. You will have the opportunity to research your idea, ask questions, and make course corrections. To create a solid business plan that you will use as a blueprint moving forward, you need to ask a lot of difficult questions to get the process started. Here are a few of the questions you should ask yourself in preparing your supplement company business plan.

Who is your ideal customer?

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One of the first questions you need to ask yourself when starting a new business is "who is your ideal customer?" The answer to that question will guide the products and services you offer, the location, price point, marketing strategies, among other critical decisions. You need to consider your ideal customer well before starting your business because the answer to that question will dictate so many choices you make moving forward. Exploring your target demographic will be a critical part of creating your business plan.

The business plan is a written plan for starting and running your business that contains the answers to all of your business questions. Creating a business plan requires a high level of research and exploration within the industry and your area. For example, when opening a supplement company, you need to determine if your geographic area can support a retail location. To determine that you will need to research your ideal customers, the cost of opening a business in your area, location options, and competition. Exploring these questions will help you determine if you are better off focusing on an eCommerce store instead of a brick and mortar store.


There are many steps to the research you will be conducting. One valuable resource for exploring your target demographic is completing a voice of the customer (VOC) survey by SurveyGizmo. SurveyGizmo is the go-to resource for conducting surveys when you need to understand consumer thoughts and actions better. Conducting a VOC survey will allow you to learn the perspective of your potential customers and then use that information to make critical business decisions. While you may be eager to launch your business quickly, putting in the time to do the research thoroughly will prevent you from making costly business mistakes. Many businesses fail within the first year because they didn't do the research needed to create a thorough business plan before launching.

Will you find a supplement manufacturer or will you manufacture your products?

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This is an essential question because it will determine whether you are opening a retail supplement business or a supplement manufacturing and retail business. Deciding to manufacturer your supplements will require an intense amount of research, maneuvering regulations, undergoing inspections, and employing people with the skills and knowledge needed to make supplements that are safe and effective. It is an intense undertaking. If your primary interest is in selling supplements, helping people live healthier lives, and educating the public about their health needs and the role of supplements, you'll likely want to forego manufacturing your supplements and choose one of the leading supplement manufacturers in USA, like Makers Nutrition.


Makers Nutrition has built a reputation for selling high-quality vitamins and supplements. They have years of research and experience in safe manufacturing supplements, and they exceed all industry standards. As a wholesale customer, you would have access to their entire line of vitamins and supplements, as well as the wealth of knowledge and resources they can provide to new business owners. With a focus solely on the supplement industry, they can help you determine the best products to carry based on your customer demographics.

If you decide to make your products, how can you automate the process?

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If you decide to go into manufacturing, you need to explore the many ways you can automate your process to make it streamlined and efficient. You will need to learn about industrial conveyors, packaging, safety protocols, and other equipment. It will be helpful to talk to other manufacturers within the industry to learn more about their processes and speak to suppliers to get a better understanding of the equipment and costs. For example, Dorner is a top provider of industrial conveyors. A representative from Dorner would be able to talk to you about your goals and vision and make recommendations for the type and size of equipment you should consider. Unless your background is in manufacturing, it's best to seek expert advice when setting up a manufacturing facility because many details and regulations need to be considered. All of the costs, regulations, and processes for manufacturing should be determined during the research phase of creating your business plan. In addition to acting as a blueprint for your business, the business plan will also help you present to potential investors.

How will you ensure safety for all of your employees?

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As mentioned, if you are going to go into the manufacturing of supplements, you will need to learn about workplace safety and what is expected of you as an employer and what will be expected of your employees to ensure workplace safety and product safety. One place to start your research is with manufacturing safety courses with Clicksafety. They provide safety courses to ensure everyone in the field is trained and certified in safety. Manufacturing of all kinds can be dangerous to both the employees working the line and the customers if the product integrity is not upheld. Clicksafety has grown as an industry leader in manufacturing safety courses. It will be your job as an employer to ensure your employees are thoroughly trained and prepared to work safely. Without adequate training, you will be held liable for injuries that happen on the job.

How will you sell your product online?

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When you start your business plan, one of the questions you need to ask yourself is whether you're going to run an eCommerce store, a retail store, or both within the supplement industry? An ECommerce store is definitely a must because so much of those sales happen online as people like to shop from the comfort of their home. Customers are more inclined to buy at home, rather than travel to a supplement store especially if they're not really sure what they're looking to buy.


Once you've decided that you need an eCommerce store, you need to invest in a top rated shopify developer to ensure your store is user-friendly and fast. Research shows that when shopping online, consumers will wait an average of 3.5 seconds for a webpage to load before backtracking to a different website. That means your website needs to be well-organized, easy to navigate, and fast. While there are plenty of tutorials online that can walk you through the process of setting up your eCommerce site, hiring a professional will ensure it's done the first time correctly. The initial investment will save you a tremendous about of time, money, and frustration down the road.

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