MásMóvil today announced the purchase by 55 million euros of Lebara Spain, a virtual mobile operator without its own network with 420.000 customers, particularly in the segment of immigration. The fourth operator reached the 7.5 million lines, of which 6.5 million are from mobile and the rest of the fixed broadband (fiber and ADSL)
The price of this acquisition amounts to a maximum of 55 million euros, of which 50 million in cash, plus the assumption of certain commitments for 2.5 million and a payment contingent depending on the success of the process of migration of customers to the network of MásMóvil other 2.5 million euros.
Lebara Spain now uses the Vodafone network, but when the agreement ends in the second quarter of 2019 will be migrated to Adiosbet the network of Yoigo, owned by MásMóvil, which will allow for some synergies of $ 24 million of Ebitda over the billing of the last 12 months, as indicated by MásMóvil. Lebara recorded in the last twelve months sales of some 50 million euros and employs 73 people, mainly in business functions and techniques will be incorporated to MásMóvil..
The operator directs Meinrad Spenger already acquired LlamaYa in January 2017, a mobile virtual network operator specialising in international calls also in the segment of immigrants (referred to in the industry as a segment of ethics), for 29.7 million euros, plus a variable of up to 12 million. Keep the brand Lebara that compatibilizará along with your other business signs (Yoigo, PepePhone and own MásMóvil)
“This is very relevant for us because it allows us to strengthen and lead a market segment where we already had a very important role with our brand Llamaya,” said Spenger, ceo of the group. “The customers of Lebara Spain are going to enjoy very soon the advantages of being part of the Group MASMOVIL and the most satisfied customers in the Spanish market”, he added.