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How to excel as a seller in Merch by Amazon?

Have you ever wondered about starting your own t-shirt business?

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How to excel as a seller in Merch by Amazon?

A T-shirt business online

Have you ever wondered about starting your own t-shirt business? The first thing that comes to your mind will be the money needed to set up the business, rent a space, buy the products, etc. Amazon has brought a revolution in this business by introducing a print-on-demand service where you can just sell your designs in return for royalties. You can use Amazon Merch as a platform to submit your designs for t-shirts, hoodies, and the likes in return for a royalty fee if those products with your design are sold. The entire process of creating a product page, production of the product on-demand, packaging, and shipping is done by Amazon itself. Your work is just to open a seller account on Merch and upload your design along with descriptions, to available products. The promotion of your designs will be your part. The basic processes of Amazon Merch and the techniques to be followed to succeed in it are covered in this article.

Table of contents

•           Basic processes in Amazon Merch

•           Tier levels in Merch

•           How to select the best design

•           Analyzing your sales

•           Promoting your design

•           Following the Amazon guidelines

Basic processes in Amazon Merch

To start your selling campaign on Merch, you need to get approval for your interest. Knowing about all the processes involved in selling the design on Merch will help you have clarity during the actual process. The processes involved in Merch by Amazon are given below.

•           Create a Merch Account and get approved – Approval can take a maximum of 6 months based on the need for new designs

•           Create your designs using any designing software like Photoshop

•           Upload the designs in the Merch dashboard onto the desired product type

•           Provide a description and choose colors

•           Give a price for it

•           Choose a perfect title

•           Publish the product

•           Amazon creates the product page and carries out further processes

•           You’ll get paid if the product sells

Tier levels in Amazon Merch

In the initial stages, you are allowed to provide up to 10 designs only. The different tier levels and the limit of designs allowed are listed below.

Tier 1 – 10 designs

Tier 2 – 25 designs

Tier 3 – 100 designs

Tier 4 – 500 designs

Tier 5 – 1000 designs

Tier 6 – 2000 designs

Tier 7 – 4000 designs

Tier 8 – 8000 designs

Tips to improve your sales on Merch

How to select the best design?

To prevent yourself from getting lost in the ocean of designs out there online, your design should be somewhat unique and trendy. So, choosing a design is vital in the entire process. You can get many design ideas and inspirations from sites like Pinterest, Google, and Amazon itself. Look out for the trends in your locality. Find out what people are interested in and talking about. Try to create a design based on that. Go for social media pages and look for interesting ideas from memes and other content. You can also develop ideas from search keywords that have popularity in your niche. If you are not that much into design, hire a designer to work for you.

Analyzing your sales    

Merch also has a facility to analyze your sales stats. This option will help you to see what products are sold, when they are sold, and your earnings through those purchases. This analysis will help you to find out the interests of customers. You can focus more on the products that are brought frequently to increase their production and hence the sales.

Promoting your design

Once you have some products up for sale, you have to promote them in possible ways. Use portal promotions section in Merch that lets you post on Facebook and twitter about your design. Some advertisement programs are also being developed by Amazon to help you promote your products. Apart from Amazon, you have to create your own fan base through social media, blogs, email lists, etc. Personal followers will be more helpful in promoting your product.

Follow Amazon guidelines   

Another way of preventing yourself from getting banned from selling is to follow the guidelines in whatever you do. Some of the restrictions are listed below.

•           Be aware of copyright and trademark issues and avoid the use of existing designs or logos.

•           Do not include restricted content in your design including pornographic content, promoting violence or exploitation, hurting other community people, etc.

•           Do not include fake descriptions for the product

•           Do not ask for product reviews

•           Do not use blank images

•           Do not include your contact details in the design

•           Do not express political views


Having good knowledge of the processes involved in a Merch trade will help you to be successful. Choose a trendy design; create it to perfection; upload it with factual metadata; follow the guidelines; and promote it through all possible ways. Your success is inevitable.

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