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How Do You Create Captions?
Creating captions is an essential part of post-production, but it can be a time-consuming and, even at the best of times, incredibly frustrating task to complete.
Without them, however, your video is severely limited in its ability to reach significant and valuable audiences. Not only does this mean that you will be unable to see a full return on your investment into the content itself, but also that your brand’s reputation as an inclusive and accessible entity may suffer significantly.
Read more about creating accurate, well-timed and accessible captions for your video content below.
What Are Captions?
Unlike subtitles, captions directly convert speech to text. Rather than enabling accessibility for those who do not speak the original language, they offer accessibility for those who are deaf or hard of hearing, and require additional aids to understand the original speech-based content of the video.
They typically distinguish between speakers, and depict any noise that occurs on- or off-screen to ensure that your viewers are able to follow and understand everything that takes place within the context of the video.
How Are They Created?
While they can be completed ‘by hand’, this is an incredibly time-consuming and taxing process, as any mistakes in transcription or timing will significantly hinder accessibility for hearing impaired viewers.
For this reason, It is much better to utilise an advanced captioning software like Verbit, which utilises the latest in AI speech recognition to ensure an extremely high degree of accuracy (99%+) in much less time – typically within four hours.
In recent years, artificial intelligence has grown incredibly adept at comprehending, processing, and using language. Consider the rise of Smart Assistants, which interpret commands and respond accordingly. Alternatively, consider the fact that artificial intelligence is now capable of composing eloquent, well-structured and thoughtful articles unaided.
In settings where recognising speech (and distinguishing between the speakers themselves), transcribing it and inserting it into relevant time slots within the video is necessary, AI excels. Not only is it quicker, but it ensures an incredibly high level of accuracy in order to ensure full accessibility for all viewers.
When Are They Needed?
Any time you create a video, whether as a promotional tool, an educational resource, or simply a piece of entertainment, equipping the video with accurate, well-timed captions ensures that a much large proportion of viewers are able to view and benefit from it.
Ensuring accessibility for those with disabilities is essential. Online, there exists a wealth of resources and content that precludes many people from benefiting from it; if your content is not accessible to those who are deaf or hard of hearing, then this reflects poorly on your brand, and prevents you from attaining the best level of engagement you can get.
Utilising software not only ensures that the process of adding captions to your video content needn’t take hours of your time, but also that your brand is able to uphold the drive toward inclusivity, and ensure that everyone stands to benefit from the content you make available online.
