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Embedded Business Intelligence Defined

Embedded business intelligence defined (embedded BI) refers to integrating business intelligence solutions within business process applications or portals.

Here's what that means.

Key Elements

Despite the name, embedded BI is deployed alongside the enterprise application rather than embedded (hosted) within it. Both Web-based and cloud-based BI are available for use with a wide variety of business applications. Embedded BI also involves the integration of self-service BI tools into universally used business applications. BI tools support an enhanced user experience, which includes but is not limited to:

  • Visualization
  • Real-time analytics, and
  • Interactive reporting

Dashboards are often an entrenched element within the application; they can effectively display relevant information such as charts, graphs, themes, and data segments. Reports are generated for immediate review from the BI data. Various forms of embedded BI expand functionality to mobile end-user devices, ensuring a distributed workforce can access the same business intelligence for collaborative assignments in real-time.

Customization Opportunities

Embedded business intelligence allows significant customization that enables end-users to author reports that combine records from multiple data streams to fit their precise needs. Embedded BI also leverages insights and context from integrated business applications to provide users' relevant intelligence as they work. Integrating embedded BI functionality into a single request ultimately results in upgraded productivity and a higher user implementation rate as needed in responsive environments.

In a perfect situation, business users will make BI a part of their decision-making process as they carry out assigned work tasks. At a higher level, embedded BI becomes part of workflow automation; thus, various behaviors are triggered automatically based on the end-user or other stakeholders' fixed parameters.

Self-service Data Analysis

Self-serve BI tools are the tools analysts use to explore databases through visual interfaces instead of SQL queries and custom scripts, empowering users to analyze business intelligence and present the results in real-time.

Embedded BI integrates self-service BI solutions into business tools to enhance user experience. This combination provides useful strategic business metrics along the line of ad-hoc reporting, interactive analytics, visualization, and troubleshooting capabilities. Leveraging both capabilities allows users the ability to customize their business applications to suit their unique needs. Embedded business intelligence also means improved insights and metric reporting because embedded BI can work with multiple data sources.

Analytics is no longer considered a luxury for large enterprises. Today, this analytic capability is essential for virtually any data-driven business. And it should be no surprise that consumers are now beginning to turn to advanced analytics solutions in their day-to-day decision-making.

Consumer Applications

Consumers are already used to working with apps that can identify traffic flow and suggest the fastest driving route to a destination. Some driving applications deliver other types of necessary user information that can be used to choose their route selection on different factors like gas efficiency or safety.

Wearable Tech

Another advance in analytics is coming wherein wearable devices that already track a user's vital signs during a workout will make recommendations for improving the activity and reducing stress on the entire body.

With the internet of things and interconnectivity of devices, it isn't hard to imagine a transformative grocery shopping routine that leverages a mobile app to determine the quantity and compare price changes for products while at the store.

Ease of Use and Convenience

The best embedded analytics platforms also empower users to share insights with partners and customers by infusing search-driven analytics into business apps, workflows and portals. This enables authorized users to employ the BI search capabilities your organization already has, without the increased financial burden of per-user licensing fees.

Moreover, cloud-based platforms can support millions of users simultaneously, with no discernable diminishing of speed. For these reasons and many others, embedded business intelligence is the revelation for which many information-oriented enterprises have long been waiting.

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