Are you tired of waiting for your website to generate sales even if you have launched your site ages ago? If this is the case, then your efforts in search engine optimization may not be enough to increase your rank to the first few pages of search engine results pages or SERPs.
While a good SEO program is effective in increasing your website’s ranking in SERPs, this approach may take a long time for your site to reach the first page to get noticed. Google and other search engines use a lot of algorithms to determine a website’s SERP ranking. One main factor that determines website ranking through SEO services is through organic search. However, waiting for your website to gain enough organic searches may be too long for you. If this is the case, then you can help your website get some traction in digital marketing by hiring ppc services.
What are Pay-Per-Click Services?
PPC, short for pay-per-click, is a strategy for businesses to gain more traffic by paying for sponsored ads placement in search engines and social media advertising platforms. A business will place bids for top ad placements when specific keywords are typed in the search bar. Business owners will pay PPC services every time a user is redirected to their websites by clicking on their ads. When the ads are not clicked, businesses will not pay for anything.
What Benefits do You Get from Pay-Per-Click Services?
Incorporating ppc services as part of your total marketing campaign can give you the following benefits:
Best Positioning on Search Pages. Your pay-per-click ads will always be on top of the SERPs. Google will place an average of four ppc ads on desktop and three ppc ads on mobile SERPs before they list down the high-ranking organic websites. Your ads will remain visible to searchers even if they scroll past them.
Immediate Results. Waiting for your website to rank organically can take a lot of time. With ppc services, you can easily create a high-quality ad and become visible to searchers of your chosen keywords.
Aligned with Intent. You can easily align your ads with the intent of the searcher. Users that have transactional intent already have the mindset that they are going to purchase a product or avail of a service. Keywords that are mostly used by searchers with transactional intent include the word “buy”. You can create ads that are visible to transactional searchers by bidding on transactional keywords.
Visual Ads. PPC services will also allow you options to include visuals in your ads. The combination of having visuals in your ads and your ads being placed on top of search results will significantly increase the chances of your ads getting clicked.
Increase Brand Awareness. Having your pay-per-click ads on top of search results increases brand awareness as searchers will get to see your company and some information about it. Having PPC ads allows your brand to be visible to the right people even if their keyword search includes a brand other than yours. This brand visibility will significantly increase the number of click-throughs for your website. However, pay-per-click ads can only contain limited texts, and therefore it is important to create your ads effectively.
Budget Control. Pay-per-click campaigns can let you control how much money you get to spend per day. You can include the budget for your ppc services under your customer acquisition costs.
When is the Right Time for Pay-Per-Click Ads?
There are a lot of PPC platforms that you can use to strengthen your online marketing campaign. Google Ads, Bing Ads, and Facebook Ads are examples of platforms that offer ppc services. It is best to start your PPC ads during the following situations:
When You Need Immediate Results. When you need lightning-fast results, placing a well-constructed PPC ad will deliver them for you. After setting up a PPC Ad campaign, your ad will immediately be visible to millions of users searching for the keyboards that you bid. PPC ads work best for launching a new product that you want to be seen by internet users.
When You Want to Advertise Promotions. If you have a promotional sale that is time-bound, you can use a PPC Ad campaign to let more users know of your promotion. For example, if you have a sale that will last for one week, waiting for searchers to see your promotion through SEO and organic searches may take too long that they will miss your promotion window. However, when you advertise your promotion through PPC, every searcher that types your keywords will immediately see your promotion.
To sum things up, while a good SEO campaign is a tried and tested online marketing campaign, there are times that you need to strengthen your campaign strategies through ppc services.
Author bio: Erica Jones is a freelance writer and a GOT fan. Apart from writing Technologies, she likes to read & write fiction. More than anything, she loves to spend her time with her family and friends, explaining technologies to the elders.