With Brittmari the old new again

With Brittmari the old new again

this Year's christmas gift may vintageentusiaster rejoice

When the kids moved out she got a place with their vintagetyger.

Now, they fill shelf after shelf in two rooms with design classics 10-group, Carl Johan de Geer and Marimekko.

" I have been at it for many years of reuse. There are many who hear of it and want to sell – and so, I buy ever new fabrics. I can't throw anything, " says Brittmari Tjernlund.

this year's christmas gift, it is reusable garment was revealed in the week. Something that got everyone who cares about the environment and hate our throwaway society to rejoice.

One of them is Brittmari Tjernlund, 67, who goes under the Striped thread on the net.

– It is the top! There have been in all times, we have returned. Though it is funny that it has come at the wallpaper again, " she says.

" I have always kept on. I have a large supply of vintagetyger. I have so much that I feel like I need to get rid of a little bit, " she says.

It is rife with well-known designer on the shelves in the two rooms on a total of 37 square in the row house south of Stockholm. This is in addition to 10 group, de Geer and Marimekko also fabrics by, among others, Sven Fristedt and Ritva Wahlström.

" Then I get somewhat jolt and sew when the mood takes you, and I think that ”this will be fun”. I have always sewn both bags, dresses and tunics, and taken care of it there is. I sew anything – basically everything.

some of the things she sews, she sells online, a part of a väninnas store.

– It is also fun with all the girls of all ages who hear of it and want to buy fabrics. I need to get rid of with fabrics. I think: ”Who the heck to take over here?!” It is, of course, also. Only to end up in the right hands, if someone wants to buy then I sell, " says Brittmari.

Noticing an increased interest

Magdalena Eriksson, the owner of Evergreen in Gothenburg – ”the oldest second-hand store” – says:

" I have in my character that I like to take care of what already exists. I thought it was a good flow with large consumption and thought ”Where do these clothes go?”. And then it gives a greater freedom and flexibility to dress individually and perhaps, by extension, create their own fashion.

– When browsing in old magazines from the 1960's with Gunilla Pontén, and other big names so there was a gap where they gave customers advice on how they could sew on their clothes. And if you look, for example, in the Women's world from the 1960s, there was a standing column, where customers are asked questions such as ”How should I renew my old jacket?” and the like.

Magdalena Eriksson opened its store in december 1993, where the focus she has on the vintage from the 1950s, 1960s and 1970s. Also she has noticed that more and more interested in second hand. Also as gifts and presents.

It actually started a bit of stealth for two, three years ago. It has become more legitimate to shop for christmas presents or general gifts in the other hand. When bought you may more accessories. Now it's jackets and other clothing. So now that you now have appointed andrahandskläder, or recycled clothing, as this year's christmas gift we are very happy for this, " says Magdalena Eriksson.

– the Phenomenon of second-hand clothing is very mature, the interest has always existed. At the end of the 1960s and 1970s, it was very large. But now the interest has changed nature, you look at clothes in a completely different way. On a more modemässigt way. It must be the right model, the customers are very aware.

Gucci is a drawcard

And there are big design houses such as Marc Jacobs and Gucci, which helped to increase the interest for vintage, says Magdalena Eriksson.

" I think that the origin comes from the fact that the great designer began to dig in old archives and get inspiration to new production from there. It was maybe seven, eight years ago. Looking to the example of gucci's latest collection, it is pure second-hand design, " she says.

Marc Jacobs has also looked at and flörtat design with vintage and then started andrahandskläder legitimized as something nice, it was clean to find ursprungsplagg in the other hand.

Here are this year's christmas through the ages

1993: A fragrance (perfume)

1996: Internetpaketet

1997: The electronic pet

2004: The flat screen tv-n

2011: The pre-packed grocery bag

2013: the juice extractor

2014: Aktivitetsarmbandet

2015: Robotdammsugaren

2018: The recycled garment