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Why Adidas continues to the football Elite

wore in the old days almost all of the Bundesliga clubs in the three stripes. Today Adidas equips only the record Champions FC Bayern. Also on the international level, the Duke Auracher on Top clubs. The elitist strategy?

Cristiano Ronaldo instead of Luka Jovic, Manuel Neuer instead of Yann Sommer, Marcelo instead of Lukasz Piszczek - Adidas builds on the Stars in the billion dollar business of football. "We will concentrate in the future on collaborations with selected Clubs and associations," explains the sports group from Herzogenaurach, Germany, for decades the number one the number one in the business with the round leather. Because "who would want to see losers?", Adidas CEO Kasper Rorsted asks provocatively.

the contract with Real Madrid breaks all the records

the Swiss franc, have closed a record-supplier contract with Real Madrid. Up to 2031, Adidas will pay 120 million euros per season, thus the Royal emergence in the brand with the three stripes. In addition to Real the Sports company sponsors the German series champion FC Bayern Munich, the Italian top club Juventus of Turin, and the British record champion Manchester United. Other Engagements from run.

"Adidas picks the beads," says Philipp Klotz, managing Director of the industry information service sponsor. Thus, the sports marketing group, to prefer, ultimately, the development in professional football. That's where the big clubs to determine financially more and more and to buy for three-digit million sums of money the Top players. The smaller clubs will lose the connection.

for More course information Adidas

quality over quantity

The exchange quantity instead of quality functioning today because of the changing conditions in the economy and the Sport, writes sports marketing consultant Peter Rohlmann in the "world on Sunday". Through social media such as Instagram, Facebook and Twitter much easier hobby today athletes of the big teams of their home cities in response. "Adidas must not emblazoned on the Jersey of Werder Bremen, to reach the youth of the Hanseatic city." It would be enough if Werder-Star Max Kruse kick in the shoes with the three stripes.

sports brands such as Adidas would have recognized that a well-known athlete to generate nowadays, tremendous value, says Rohlmann. "Someone like Cristiano Ronaldo fascinated, binds and affects more sports interested people than a not to the absolute Elite scoring club." Too bad that Ronaldo since 2003, when rival Nike. For Adidas equips exclusive Lionel Messi of FC Barcelona with shoes. Allegedly, several hundred million euros, the contract with the multiple "world footballer of the year" for life.

Ronaldo is the gold donkey for Adidas

Even with football-Popstar Ronaldo Adidas earn a lot of money on the Jersey sales. The Duke Auracher are the official supplier of Ronaldo's club Juventus Turin. From the Juve-Ronaldo-jerseys according to the media reports, which sold 500,000 units.

The bead strategy is but not always. The current season shows. FC Bayern lagged behind in the Bundesliga for a long time the arch-rivals Borussia Dortmund, and retired early from the Champions League. The same fate befell the European "king's class" of Real Madrid, Juventus and Manchester United. The last trump card of Adidas, the surprise team of Ajax Amsterdam, before moving to the final is now.

Further course information, to Juventus FC

More rates lost Further course information, to Ajax Amsterdam

Manchester United

world Cup duel against Nike

Adidas and Nike football shoes

the last of football World Cup, Adidas went blank. Nike triumphed with France. Spicy: Until 2011, the "Equipe tricolore had played" in the three stripes. Title defender Germany had to compete after the preliminary round, the journey home. Nevertheless, the Franks hold the Löw-Team Loyalty. Last autumn the equipment supplier agreement with the DFB was extended until 2026. Currently, Adidas is paying 50 million euros per year to the DFB. The of Nike-equipped national teams get less.

Adidas world Cup Ball "Telestar 18" in Moscow's Luzhniki stadium,

The failures of the German national team Adidas are not likely to insist too much. Because Fifa and Uefa are firmly in the hands of the Franks. Adidas has signed with two associations of long-term contracts. The sports article group from Herzogenaurach, Germany, the tournament balls, the clothes, the referee's with the three stripes, and is allowed to exclusively advertise on the hoardings.

to catch up with European Topclubs

In the European club scene, of course, is the Elite strategy of the group has not yet matured. So far, three of the ten most valuable international clubs bear the brand with the three stripes. Well, that Adidas adds more here, and a new Top-looking clubs. Hard battles with Nike to the next big supplier contracts are guaranteed.

1/9 of The Top clubs in the three stripes

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