take heiress Verena Bahlsen has apologized for their statements to forced workers at Bahlsen. In a personal statement, you speak of indiscretions and errors. "Nothing is more distant to me than Nazism, and to trivialize its consequences," stressed the 26-Year-old.
they've also recognized that it must deal more intensively with the history of the company, whose name it bears,: "As the successor generation, we have responsibility for our history, and I apologize profusely to all those whose feelings I have hurt." Verena Bahlsen had not declared the imagenewspaper, it was in order to bring them with forced labour in the time of national socialism: "That was before my time and we have paid the forced workers in the same way as the Germans and treated well." So you had triggered public outrage and scathing comments in social media.
For your Berlin-based Start-up, there was a lot of public praise
before the Short had explained to her father Werner M. Bahlsen public: "The company is not a play field for children of Entrepreneurs." The tradition group with an annual turnover of almost EUR 560 million this year celebrates 130 years of Existence. Almost exactly a year ago, the previous Company had announced its withdrawal from day-to-day business of the world-renowned cookie Empire, and the leadership of a four-person Manager Team to pass. The reason: He wants to give his four children the time to Develop.
Verena Bahlsen makes, what her father thinks is an essential feature of the biscuit dynasty: Trends of tomorrow trace. She founded two years ago, the Berlin-based Start-up Hermann's, named after her great grandfather, the businessman Hermann Bahlsen. With your Team, you will investigate food Trends, innovative ingredients to test in an open restaurant kitchen. Behind it is the idea that the world of today in a sustainable way. Hermann's is building a network that brings industry, trade, and Food innovators. There were also a lot of public praise.
It was followed by invitations such as to a Marketing conference in Hamburg, where she delivered an obviously humorous intentions, but to little positive public resonance of thrust speech about sustainability in the economy. There you said: "I don't shit on the economy, if economy is a vehicle to bring us as a society forward." That, ultimately, a debate about German history and the forced labourers under national socialism, and the role of the company Bahlsen had become of it, regret them very much, wrote to you now. This had never been their intention. "That I have reinforced the debate later by reckless Statements was a mistake. The I'm sorry."