It's not so easy to, when exactly Vapiano has gone astray. It had certainly started well, then after the establishment of 2002. Fast, fresh, Italian, which matched the spirit of the times and for mass taste, so what could go wrong? In the past few years, however, you can't say otherwise, is at Vapiano really a whole lot went wrong. Now, the company is a reorganization case.
two months ago, Vanessa Hall leads this group. Actually, Hall was the Chairman of the Board and should do the Job at the Council table, as the former chief Cornelius Everke last August hinsch, miss – after only nine months in office. It is, however, that hall's commitment will take a bit. On Wednesday, the company announced now, as it comes because that's the way forward on the path to a better future. The answer is: slowly.
46.1 million Euro loss in the nine months
Basically, I have spent every guest in the first nine months of this year, an average of five percent more money than before, it means at Vapiano. Thus, the so-called average ticket as well as per visit was more than twelve Euro. In addition, the material costs fell, partly due to a stripped-down menu. That was from the point of view of the company, the good part of the message.
looks Less good, and what is to come the bottom line is that out of the efforts of the group in the first nine months of this year: 46.1 million euros loss. This is a much bigger Minus than in the same period of the previous year, as the loss was 29.4 million euros. (Read now about the combination of bad decisions and some bad luck that led to the bad Numbers from Vapiano.)
Also, the sales trend does not look good: While the revenue increased significantly to just under 300 million euros – was to the newly opened branches. It compares the revenues that were generated on the same surface as in the previous year, the group has recorded again a decline: minus 4.2 percent. So narrowly missed out on making the company the already pessimistic forecasts, according to which the decline in sales on the same area should be between two and four percent.
"The measures are working and have a positive impact on the guest experience and the operational development of Vapiano."Vanessa Hall, group head of Vapiano
the group head of Hall is nonetheless optimistic, they confirmed their goals for the previously issued year. The business was recently lost in the framework of their expectations, she said and referred to the Board of management developed a restructuring plan. "The measures are working and have a positive impact on the guest experience and the operational development of Vapiano," she says.
Vapiano operates in Germany, 82 Restaurants, 235 in the world. In Switzerland there are eight Restaurants. The two are in Basel and Zurich. Long it ran good for the chain, but then the company took over with a fast Expansion, Many new stores have brought losses. At the same time competitors, such as L'osteria in popularity, gained, and also because there is served at the table – while guests at Vapiano your food at the counter and often have a long wait. In addition, headlines harm to took advantage of workers and the poor Hygiene in the shops of the Image. (We reported on this to the rotten scandal of the restaurant chain.) This also has consequences for the share price: Since the IPO in 2017, the shares lost more than 80 percent of their value.
Created: 21.11.2019, 21:46 PM