These are the Trends in the fitness market

is one of the popular resolutions in the new year to lose pounds and to do more for your health . More and more Swiss drive in the country around 1200 fitness centers the pulse high or lifting Weights. Today, one in nine residents is already a customer in a Studio. Four years ago, to one-eleventh of the Swiss. The latest industry report by the Swiss Fitness and health centre Association.

In a European comparison, Switzerland, with this penetration in the Top five. You back but remains behind countries such as the UK and Germany, according to a study by the consulting company Deloitte.

health awareness increases

With the growing number of customers, the number of local fitness studios. 330 new centers have opened since the year of 2015, the doors, which is an increase of one third. "It is a rule, there is a real cut-throat competition," says Claude Ammann, Co-President of a health Association. The risk of Oversupply, he looks more in the motor sports area and less in the case of services for the health.

The reason: The over 50-Year-old to develop a growing health consciousness, which the provider is confident for the future. A clear majority of the operators considered, therefore, this clientele in the best age, the most important target group in the near future.

In General, it is the so-called "best agers" are persons who are firmly rooted in professional life. You have a secure income and high purchasing power. And you are willing to pay for a competent support in the gym. "For these individuals, mobility, and activity in the foreground and not the six-pack," says Ammann.

Where to develops the fitness industry? to keep

To make the customers happy, the fitness industry, however. It is important to recognize new Trends in time and respond to it. Members of the Union and experts have been interviewed for the Report, which for the major trends.

for the First time, the industry connoisseurs will appreciate the so-called functional Training as a more important Trend than health-oriented Training. When functional Training is not only a muscle group is isolated as in the exercise-trained, but the whole body. The health-oriented Training aims, diseases such as back to prevent pain or to alleviate it, at least.

A second Trend is collaborations of fitness clubs with external partners. This type of cooperation has increased for 2015. As the most important ally of the companies, physiotherapists, Doctors and health insurance companies. "For Fitness business owners, it can be a competitive advantage, to build a network and convince a Partner of their own competencies," says Ammann. He even makes it. Ammann is a managing Director of the health center, Physio Fit, in the Canton of Solothurn Zuchwil, a physiotherapist and a doctor's practice are connected.

Finally, are longer training times . In the period from 2013 to 2015 had set itself within the industry, the majority of the Conviction that the training sessions due to the tight time budgets of the customer is shorter. The speech was, of Exercises that take no more than 30 to 45 minutes.

Now, a reversal is in sight. For Ammann, this has to do with the increasing willingness of customers to, in case of success, more time experiences spend for Training: "If it doesn't, for example, in the back, and tweaks, make it a Motivation."

256 million for the retailer

Clear statements, there are trends, however, also Negative. So the price war is preparing the independent fitness company the most. They make up almost three-quarters of all operators and are mainly individual enterprises. Their criticism is mainly directed at non-industry players in the booming fitness market.

the Migros bought in may 2017, all Studios of the Geneva Silhouette Wellness SA. your fitness parks, which are also distributed in the whole of Switzerland. As stated in the industry report, operates the orange giant about 120 plants. This makes it the largest fitness provider in the country. the Coop has taken over in the spring of 2016, a majority of the St. Gallen chain Update Fitness.

According to industry experts, it is for the small service providers is difficult, with the economies of scale of the chains to keep up. The pressure on margins increases. The major competitors together account for about 256 million Swiss francs. The total sales of the fitness market of 916 million Swiss francs almost a third.

(editing Tamedia)

Created: 07.01.2019, 14:47 PM