Switzerland is in many ways a coffee of the country. Once the coffee is in this country one of the most popular drinks. The sales potential for the catering industry as the main sales market according to the retail is so high. The Swiss have drunk in the past year, an average of 975 cups of coffee per Person.
The show today, according to Figures released by the Association of cafe animal Suisse. Switzerland is thus in the global coffee consumption continues to be at the international forefront. For comparison: the champion of the world in the coffee, the Germans drink, with an annual Per capita consumption of 1261 cups, followed by the Norwegians, Austrians and the Swiss.
But even as the industry coffee plays in Switzerland an important role. Across the entire value chain from trading, through the machinery manufacturer to the sale of the processed products, the local industry generated about 4.9 billion Swiss francs, or nearly 1 percent of the gross domestic product of Switzerland.
once Again cafe animal Suisse has raised the applied sales price for a Café crème at 650 cafes, Cafeterias, cafe-bakeries and Bistros in the German speaking part of Switzerland. The average price for a Café crème is decreased in comparison to 2018 by three cents to 4.22 francs.
Also less of an Espresso costs. The annual average price is within the decreased year by 6 cents to 4.21 of the Swiss franc.
"According to the restraint at the price of a moderate price decline is reflected in the overall average in this year premiums in the past few years. The difference in price between urban and rural regions continues to be fixable, he takes off but according to the Trend of the past few years," says Hans-Peter Oettli, President of cafe animal Suisse.
The Canton of Bern, with a average price of 4.04 Fr. more below the overall average for the German part of Switzerland. The city of Bern is located with 4.25 Fr. on this cantonal average.
cafe animal Suisse notes that pricing is an individual business decision for each individual operation. For the pricing, the competitive situation, the concept and the location of the operation to be taken into consideration. The Association gives no price recommendations, but the price observed development and the market environment.
The stock exchange price of the Arabica bean is not as deep as in the past 14 years.
The global coffee market is currently determined by low commodity prices and a good harvest. The market price of the Arabica bean, which accounts for about 60 percent of the world market, not this year was at times as deep as in the past 14 years. This development is cafe animal Suisse in the first line of the producers in the producing countries hard.
Thus, but also threatens the diversity and quality of coffee on offer, because the cultivation of coffee worth only for large producers in a few countries, such as Brazil and Vietnam.
experts warn of a very different Trend. They expect that the demand for coffee could double in the next 30 years, because especially in the Asian countries the desire to have this drink is on the rise.
Created: 02.12.2019, 10:00 PM