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The change of strategy in Volkswagen : VW opens electric platform for competitors

The VW group wants to establish its production platform for electric cars as the industry standard, and competitors open. "Our modular system for electric cars – the Modular design of the electrification kit (MEB) – should be a Standard not only for the VW group," said Michael Jost, head of Strategy at the core VW brand, the daily mirror. The Volkswagen group intends to open the MEB to the industry as a whole. It was already in "advanced talks" with competitors, especially in the volume segment.

Michael Jost since the end of 2015, chief Strategy officer of the brand VW.Photo: promo

"This is a paradigm shift for us," said Jost to the daily mirror. "We have no elite plan, but a Plan for the company." The car maker is in terms of cost and scalability, "Champion in the industry". According to reports, the U.S. group Ford pulls a licensing of the electric kit into consideration. Volkswagen and Ford had recently announced a global Alliance known, the ups will initially cover the joint development of vans and pickup, but later on self-driving cars, mobility services and electric cars be extended.

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order a Electric starter model for less than 20,000 Euro

Jost confirmed that VW will introduce after the for 2020 announced the first I. D-model is also a cheaper entry-level model. "From 2023, at the latest, in 2024, we will also bring a E-model in the size of the T-Roc for under 20,000 euros on the market," said the strategy chief of the "daily mirror". Jost: "In Volkswagen, the word people – this is a job we take seriously."

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