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The best form of advertising? Donald Trump

If U.S. President Donald Trump of the "New York Times", then he often uses the adjective "failing", what a loser, fails, are unsuccessful to translate. Like so much of what Trump says, has nothing to do with reality: The "New York Times" it's dazzling. Just dial reported a new record number of subscribers.

The connection does not prove directly, but it is regarded in the industry as a sure Trump has a lot to with this success do to. Since he was elected in 2016 for President, a rise in the numbers of Readers of the medium rapidly. It almost seems that every new Tirade of the polarizing man spurs at the White house, the Times of new and especially paying readers.

Alone in the third quarter of 2019, the NYT has won according to its own information 273'000 new Online subscribers. Of these, 209'000 figures for the main product, the newspaper, while the Rest subscribed to the recipe page or the crossword puzzle. The total number of subscribers for the printed and the digital edition is currently 4.9 million. As a medium-term target of the blade has spent ten million subscribers, of which two million from outside the US come should. The number of ten million should be in the year 2025 is achieved. Given the current rates of increase the is considered to be unlikely.

Even your family home can be bought back

Depending on which package you choose, costs subscriptions between 15 and 35 dollars a month. Since August 2018, the NYT has sold, however, subscriptions for only a Dollar per week in all of the world. These are now more expensive. The number of readers who kept their subscription even after the price increase was "reasonably positive", reports the paper.

the advertising revenue has Dropped meanwhile. That is, in the case of the print output is not surprising, their circulation continues to fall. Currently, the Times prints an average of 500'000 copies a day, half as many as in 2005. Surprisingly, the lower-however, the revenues of Advertising on the rapidly growing digital side. A good five per cent less than in the same quarter in the previous year, the Medium took, for the fourth quarter is now even stronger dips to be expected.

thanks to the high number of subscribers to the dial writes, nevertheless, whopping profits alone in the past quarter, there were $ 44 million. The Cash reserves amount to almost 900 million dollars, what would the NYT be able to her master's house to buy back.

in 2009, had the leaf parts of the 2007 finish Times building in Midtown Manhattan to an investment company sold and leased them back to pay debts. A return was agreed upon at the time of purchase for 2019. The $ 245 million can raise, the NYT now almost effortlessly, and is so again in the future mistress in his own house. The buyback is expected to be completed in December.

Created: 11.11.2019, 20:39 PM

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